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$10 million helping pets do what? 🤯
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$10,000/month Helping People Write Better YouTube Titles
Your First $25K Revenue on Amazon
Conference Badges = $5 Million in Sales
Twitter Side Hustle = $2000/Month
This Helped Grow Her Business to $1.7M/Year
Petflix: $10M+ Helping Pets Relax
The Einstein of Computer Science
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$10,000/month Helping People Write Better YouTube Titles
Jake Thomas runs Creator Hooks…
A Weekly Newsletter To Help You Write Better YouTube Titles In Just 5 Minutes
A recent edition 👇
Jake has apparently grown the newsletter to 30K subscribers. He also does occasional consulting and has a paid database product called Creator Hooks Pro.
Jake developed his knack for YouTube titles while working as a marketing manager for a fishing company 🐟
I would find a video that did well in another industry, like finance.
Let’s say the title was, “10 Best Credit Cards in 2023.” I would model that idea for our fishing channel and make a video about “10 Best Trout Lures in 2023.”
It worked so well that not only did I save my job, but our channel started taking off.
Ultimately, he helped the audience for that channel grow from 70K to over 200K 📈
In May 2021, Jake launched his Creator Hooks newsletter providing tips on YouTube titles…
As an avid Twitter user, he used his connections and sent the newsletter via direct messages to 80 people in the YouTube educator space. He received positive feedback from five. Creator Hooks was born.
4 months later, Jake secured his first paying client, someone with a 10M YouTube following who hired him as a consultant. This validation enabled Jake to focus full-time on Creator Hooks 🥳
In July 2022, he launched Creator Hooks Pro in response to audience demand. For $19/month, subscribers get access to Jake's database of title examples and thumbnail breakdowns.
Jake generates two-thirds of his revenue from Creator Hooks Pro and one-third from newsletter sponsorships.
A quick look at his sponsorship application form suggests that his sponsorship pricing starts at $5000, which means Jake is likely earning around $10,000/month from Creator Hooks Pro 🤑
He'd need ~530 people paying $19/month to hit that mark.
Overall, I think it's safe to say he's earning at least $10,000/month 💰
Sounds like Twitter has been key to growing Jake's audience…
He credits the subscriber boost to using Twitter threads and commenting on tweets published by other YouTube educators.
Check out his most-liked tweets here 👈
Your First $25K Revenue on Amazon
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Conference Badges = $5 Million in Sales
Conference Badge provides an easy way for event organizers to design and order name badges 🪪
Founder Philippe-Antoine Lehoux wrote in 2013 that he'd started the business a year prior...
The idea came after struggling to print name badges at a game jam festival I organized in Quebec City.
Their two products 👇
PDF name badges ($0.25 each) and Printed name badges ($2.00 each). PDF is our most popular product.
Philippe says of their first year in business…
We did try AdWords and LinkedIn ads without much success…
…most of our traffic is word of mouth, Eventbrite referrals and Google organic searches.
They'd hit $7000 in monthly revenue after that first year, and saw lots of opportunities for growth 📈
Including…
We’re leaving a lot of money on the table because of the long turnaround time we offer from Canada — we absolutely need to find a printing partner in the US.
Fast forward to August of this year, and Philippe tweeted…
ConferenceBadge.com might be for sales.
2019: $830 000 USD in revenue
2020: 🦠😷
2021: 🦠😷
2022: $564 000 USD in revenue
2023: En route for $700 000 USD in revenue
In reply to a comment he added…
30% of the revenue are PDFs of badges, so no fulfillment.
Then, a few weeks later…
WE SOLD @ConfBadge! 🤯😃
56 days from this first tweet to the deal closing!
And added a screenshot from showing the business had done $5 million in lifetime sales since 2013 🤯
Unclear what the sale price was, but I'm guessing around $2 million.
Back to something Philippe wrote in 2013, after they'd hit $7000/month in revenue…
We owe our early traction to Eventbrite, who prominently featured us on their blog, Twitter account and help section.
They contacted us, before our launch, after seeing we were developing off their API.
Eventbrite is an event management platform which lets you find free and paid events happening near you.
In other words, a perfect complementary business to Conference Badge.
Is there a big complementary business in your niche? 🤔
One that you could develop a win-win partnership with?
Twitter Side Hustle = $2000/Month
🗂 From the archive, published March 2021…
@MtRainierWatch started as a Twitter account that would let you know when the weather cleared and you could see Mount Rainier (near Seattle in the US) 🇺🇸
Over the years it has grown into a merch business that does $2000/month.
Something that stood out to me in there…
I’ve also learned just because I don’t like something as a consumer, doesn’t mean I should avoid it as a marketing tool. This is specific to email marketing, probably my second best channel for sales besides Instagram, and SMS marketing.
Are there marketing tools or channels that you personally dislike but could help boost your business? 🤔
This Helped Grow Her Business to $1.7M/Year
Lindsay Pinchuk founded Bump Club & Beyond back in 2010.
You can see an archived version of the website here 🗂️
The blurb…
Where Parents and Parents-to-Be Connect
Bump Club and Beyond brings you the best resources, information, experts, product suggestions and dozens of premier events across the country every month!
Bump Club and Beyond curates the best information and advice from the nation’s top experts, and partners with the most trusted brands in the parenting space.
A recent profile reveals that Lindsay bootstrapped the business to $1.7 million in annual revenue 💰 and grew the email list to 130,000 subscribers.
She then sold the business in 2019 for an undisclosed sum, but presumably it was something like 2-3x annual revenue 😎
A key driver of her success was Lindsay’s focus on partnerships…
She orchestrated giveaways with relevant brands, speakers within the industry and events in retail locations where their community shopped, as well as blog posts and cross-promotions.
While paid partnerships developed over time, they focused primarily on organic partnerships, prioritizing opportunities where the partner would share with their audience.
So Lindsay prioritized growing her audience ahead of monetization.
Once she'd built up a good-size audience, it likely wasn't hard to land those paid partnerships.
Maybe you could partner with other businesses to grow your own audience?
If you have a newsletter, you could reach out to another newsletter with a similar audience and propose a cross-promotion 🤝
Same could work well for growing a podcast, a YouTube channel, a social media following, etc.
Another takeaway from Lindsay's story: her big idea was to host in-person events for a particular community, and eventually monetize with partnerships (and a VIP club).
Lindsay's chosen community was parents and parents-to-be.
What other communities might this work well for? 🤔
Petflix: $10M+ Helping Pets Relax
RoundWaves started back in 2011 as a project by Amman Ahmed and composer Ricardo Henriquez to create soothing audio tracks to help people relax 😌
But they soon noticed that pets 🐶 were also responding positively to the music.
Per a 2019 Forbes article, this led them to pivot and create Music For Pets, which became "a thriving seven figure business."
Their revenue models are based on ad sales, streaming royalties and subscription, but it is the latter which sits at the heart of their future strategy for dramatic growth.
Get a feel for their music via their YouTube channels 👇
Relax My Dog (1.8M subs)
Relax My Cat (800K subs)
The Times reported this past July that Amman…
has sold his firm for an “eight-figure sum” to Create Music — a California record label best known for representing hip-hop artists such as 6ix9ine and Trippie Redd.
So that's a $10+ million payday 🤑
The idea originally came from Ricardo's dog Zuki, who would get stressed by the sounds of gang violence in his neighborhood in El Salvador. Seeing Zuki relax while listening to music composed for him was the eureka moment for Amman.
Business Insider reported a few months back…
The content is also available on Spotify, and "Petflix," as some fans call it, now garners about 20 million monthly users.
Also from that article…
Running a skeleton operation with few overheads, Ahmed said he focused on listener satisfaction to retain and grow his user base. He'd call pet owners who enjoyed his channels to get more specific feedback about what they liked.
Ahmed said he has only spent $5,000 on marketing over the years, preferring word of mouth and search-engine optimization. That meant the revenue generated from the channels far exceeded the costs.
"Because we grew through word of mouth, every person tells another six to seven people but with genuine passion," he told Insider.
What a world we live in, where someone can earn $10 million creating relaxing music for pets 🤯
Goes to show that even the most niche ideas have the potential to earn big via the internet.
The Einstein of Computer Science
🗂 From the archive, published May 2021…
A recent episode of Cautionary Tales told the story of Claude Shannon, the so-called Einstein of computer science and the inventor of the world’s first wearable computer, which he used to cheat at roulette in a Vegas casino back in 1961.
The episode describes how Shannon never stayed focused on one thing for long. Maybe he would have made more significant contributions to the world if he had been less scattered… or maybe his lack of focus is what made him so brilliant in the first place 🤔
Indeed, there is evidence that having serious hobbies is correlated with greater career success…
Compared to other scientists, Nobel laureates are at least twenty-two times more likely to partake as an amateur actor, dancer, magician, or other type of performer.
Nationally recognized scientists are much more likely than other scientists to be musicians, sculptors, painters, printmakers, woodworkers, mechanics, electronics tinkerers, glassblowers, poets, or writers, of both fiction and nonfiction. (source)
It’s easy to believe the Elon Musk narrative that you need to work 80 hours per week to change the world. But there’s a good argument to be made that you’ll deliver better results with less work and more “distraction.”
Just be sure to choose your distractions wisely 😉
Thanks to Fardeen Khan for helping me write and research today's newsletter.
Hasta la próxima, rock on with your legendary self 💪
Niall Doherty – Canillo, Andorra
eBiz Facts (follow on twitter)
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