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$2000 per month from his AI quiz generator 🤖
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$1 Million Business Teaching Parents How To Teach
Coffee Website Replaced Their Full-Time Income
$2000/Month From His AI Quiz Generator
Flight Time Really Matters
Self-Promotion Is Not A Selfish Act
Her Fat Positive Newsletter Earns $175K Per Year
$40K/Month With Line Drawings of Unicorns (And Other Things)
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$1 Million Business Teaching Parents How To Teach
Spencer Russell built a thriving online business in an unusual niche: teaching toddlers to read 📖
According to a recent interview, Spencer has built his Toddlers Can Read brand into a 7-figure business in just 2 years 💰
He mainly sells courses – see them all here – that teach parents how to teach their children.
Spencer was heavily influenced by the book Good to Great by Jim Collins, which recommends focusing your entrepreneurial efforts at the intersection of three criteria 👇
Something you can be the best in the world at
Something you're excited to do
Something that can provide for your family
Spencer had already taught his 2-year-old son how to read, and his market research looked promising…
he found very few [online courses] tailored specifically to building early reading skills for the toddler demographic.
Despite the massive market of anxious parents eager to prepare their children for kindergarten and beyond, this narrow sub-niche appeared wide open.
After an intensive period of learning about online marketing and course creation…
Spencer pieced together a basic course and began collecting pre-orders at $49… He promoted it verbally to his network of friends and family.
But he didn't see any sales coming in for the first few days 😔
From the YouTube version of the interview…
I cried in that period of 3 or 4 days of no sales… but to me there was never this concept of this is going to fail in general. It's just, this launch didn't work, this strategy didn't work.
… it sucks, and then you bounce back. You're like, okay, what do I do next, what's the thing I need to do to fix this and make sales.
Spencer ended up making 30+ pre-sales, and that was enough to get some feedback and figure out how to improve…
My takeaway from that was I need to make it more engaging and make it easier to access.
He revamped the course for mobile devices and recorded higher quality videos, optimizing the experience for busy parents on the go 👍
Spencer also got busy building an audience on social media, particularly TikTok.
The 17th video he posted on TikTok went viral, and has racked up 1.8 million views to date 🔥
Spencer's channel now has more than 900K subscribers and 7 million likes.
Sounds like he has spent a lot of time getting to know the TikTok algorithm…
If a particular video underperformed, Spencer broke down the data to determine exactly why.
“How many people were still watching after one second? What was the angle? Was there a kid in the shot? Where were the captions? Was it a negative hook?”
A nice productivity hack from Spencer is the "11am rule"...
he ignores messages before 11:00am to reserve mornings for strategic work. This discipline enables him to effectively scale the business.
Coffee Website Replaced Their Full-Time Income
Today's email is brought to you by The Authority Site System (TASS).
I've now done in-depth reviews of 40+ popular affiliate marketing courses, and TASS ranks #1.
That ranking isn't just based on my own extensive experience with the course – the 49 student reviews we've collected have the biggest say in the ranking 🤩
A recent review…
My wife and I worked through the material and found it immensely helpful. Based on the AH training, we began The Coffee Folk, an affiliate marketing website. It started slowly, but reached the point that it was earning around the amount either of us would make with our full-time jobs.
$2000/Month From His AI Quiz Generator
Ramsri Goutham Golla is the founder of Questgen, an AI-powered tool that generates quizzes from text prompts 🤖
He tweeted back in April…
Questgen.ai has been a really interesting journey for me!
1. Released an open-source GitHub library (700+ stars)
2. Made a course from the open-source library on Udemy (10k $+ in revenue)
3. Finally made the course into a SaaS (1600$ MRR)
A 3 yr journey of part-time independent research!
Sounds like he never intended to build a SaaS (software as a service).
But his GitHub library became popular and formed the base for his Udemy course 👀
Looks like he launched his SaaS in August 2021.
Here's how Ramsri finds customers for his products…
Every month I get about 1500 new signups combined for the apps Supermeme.ai and Questgen.ai
I get ~400$ in NLP course sales with very little publicity about it.
All with 0$ for marketing
How?
I drive 18k blog views every month on Medium and plug relevant links as necessary
Check out his Medium posts here.
Ramsri recently tweeted an update about Questgen…
Just hit 2000$ MRR 🚀
Solo, bootstrapped, and a fractional work side project! 85% profit margin. No affiliate pay. Growth via SEO. No recurring cost of customer acquisition (paid ads etc)
He adds…
I wrote blogs on Medium + have a GitHub repo on Questgen where I open-sourced some previously built tech (2 years ago). These are the main drivers of growth.
After some traffic, I optimized my landing page and added a lot of auxiliary pages to my main website for discoverability and SEO. It has been a slow and long journey.
Ramsri also recently published this article…
He’s done well to build up his business over time, improve his skills, and develop multiple income streams 💪
His #1 tip for earning a living online…
Write blogs and create videos. Post your learnings on social media. If you are an expert, educate the audience. If you are an explorer, be their guide in saving time and energy.
Do it for 1–2 years straight. Without any expectations or rewards. You will build authenticity with content and affinity with frequency.
Flight Time Really Matters
🗂 From the archive, published April 2019…
In a recent appearance on the ID10T podcast, Penn Jillette – you know, the comedic magician dude, half of Penn and Teller – talked about how important it is to simply put in the time working on your craft.
He and Teller have apparently done 12,000 shows together over the decades, “more than the Beatles, the Stones and Bob Dylan all together… by a factor of five.”
Jillette went on to give the analogy of pilots learning to fly…
When you want to be a pilot, all they care about is flight hours. They don’t ask you, have you flown in many storms? They don’t say, what are your goals for the future? They just say, how many hours have you sat in the cockpit while this plane has been in the air? Flight time really matters.
With that in mind, are you putting in the “flight time” for building your online business?
You don’t have to work 60 hours a week – that’s crazy and unsustainable – but you should be clocking the time consistently.
If you’re struggling to find the time, here’s an article and video to see you right:
Self-Promotion Is Not A Selfish Act
Josh Spector is the guy who figured out a $48K/Year Newsletter Ads System 🤑
In a recent interview, Josh shared his perspective on getting past the guilt and discomfort that often comes with self-promotion.
He starts by saying…
Self-promotion is not a selfish act. It's actually unselfish…
If you truly believe that your coaching, your course, your book, provides value and helps people, you should be excited to tell people about it because you're not actually asking them to help you. You're helping them.
How Josh thinks about selling 👇
when I'm selling stuff, I'm viewing it as, I'm helping you by telling you this thing exists and you can get it. You don't have to buy it. That's fine.
But you're not doing me a favor by buying it. I'm doing you a favor by giving it to you.
This mindset shift is key…
In theory, whatever you're charging for a course [say $100]… I should believe, or whoever the course creator is, should believe that they're [giving] more than $100 worth of value.
Last words…
As long as you're confident in what you're selling or feel like you genuinely believe it will help people, you should try to get past that [guilt].
Have you been holding back on self-promotion lately? 🤔
Hopefully this will inspire you to get back to it.
There's surely someone out there right now who would benefit massively from your product or service, but they'll likely never hear about it unless you spread the word.
Her Fat Positive Newsletter Earns $175K Per Year
Virginia Sole-Smith is the founder of Burnt Toast…
A popular newsletter, podcast, and community about body liberation, parenting, and pop culture.
Why burnt toast? 🤔
Because this is a newsletter about rejecting diet culture, and that also means rejecting perfectionism.
Virginia started her newsletter in 2016 but it sounds like she was mainly earning a living as a freelance writer until 2021 📝
She wrote in a recent interview…
I was writing a parenting column for Jess Grose at the New York Times, and I was doing a lot of work for Medium.
Then, in January 2021, they [both reorganized]. Those were two anchor clients that I lost, and I was like, “Oh, here we go again. I need to find new anchor clients.”
But before she went looking, Virginia decided to try out paid subscriptions for her newsletter.
Fast-forward almost 3 years and she now has over 3,500 paying subscribers at $5/month or $50/year 🤯
That adds up to at least ~$175,000 in annual revenue.
Virginia writes…
I knew there were people who were making full-time incomes on [newsletter platform] Substack, and I could see the potential for it.
What I like about it is that your income can increase without your workload increasing.
With freelancing, in order to make a lot of money, you just have to keep working, working, working. It’s all about how many projects you can take on, which, in some ways, the sky’s the limit, but also, we need sleep. There’s a cap on what you can do.
True, freelancing can be a tough grind, but it's also a great way to get started working online, as you can earn a living from it pretty quick 🤑
In Virginia's case, freelancing paid the bills until she'd built up a big enough audience to earn a living from her newsletter.
Virginia also has a decent-sized audience on Instagram (45K followers), but she says that hasn't helped her business much…
My biggest drivers are direct and Google, which means most of the way Burnt Toast is building is people texting it to their friends. Mom chats and mom Facebook groups are what my career runs on.
It’s other moms saying, “You need to read this. This will be so helpful.” It’s hard because how do you market to people’s texts? You don’t.
Also…
I give a lot for free… My most successful issue recently was an essay about dressing for the book tour. That was about showing up fat and being visible, a thinky essay, an emotional piece about clothes.
See that piece here: What I Wore On Book Tour
💡 My biggest takeaway from Virginia's story: for every movement there is likely a counter-movement.
You see lots of people promoting diet and fat loss on social media nowadays. And Virginia is making a good living pushing back against that trend.
Is there a popular trend out there that rubs you the wrong way? Could there be a business opportunity there? 🤔
$40K/Month With Line Drawings of Unicorns (And Other Things)
🗂 From the archive, published April 2023…
A few days ago I told you about the guy who earned $47,055 selling a 25-page coloring book on Amazon 🎨
That got me wondering about niche sites in the coloring space. And sure enough there are a whole bunch of websites that provide line drawings that you can print off and color in.
One that stood out to me is SuperColoring.com.
The site gets 4 million visits and ~20 million page views a month according to Similarweb.
🦄 Their unicorn coloring index is the most popular page on the site according to Ahrefs.
Looks like the site is monetized primarily with Google display ads.
Google Adsense has a revenue estimator here. Setting the region as North America and the category as Arts & Entertainment, that returns $1.35 million for potential annual revenue on 20 million monthly page views.
Only 23% of the SuperColoring.com traffic comes from the US, but I think it’s safe to assume the site still earns something like $40,000 per month / $480,000 per year from those display ads 💰
Digging deeper, one of the founders of the site is Evgen Silin from Ukraine 🇺🇦
His LinkedIn reveals that he is also the co-founder of…
wikiart.org – 2.3M monthly visits
animalia.bio – 690K monthly visits
creazilla.com – 432K monthly visits
Quite the online empire he’s built up over the years 😎
🔎 display ads | permalink
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Thanks to Fardeen Khan for helping me write and research today's newsletter.
Hasta la próxima, rock on with your legendary self 💪
Niall Doherty – Canillo, Andorra
eBiz Facts (follow on twitter)
P.S. Want to learn how to build and monetize a content website?
👉 Then check out The Authority Site System by Authority Hacker.
Or read the 40+ student reviews of the course here.
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