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ChatGPT helped her build this $30K/month blog šŸ¤‘

Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.

Today...

  • Uncertified Author Earns $3 Million in 2 Years (via TikTok)

  • How To Monetize Your Travel Content

  • $50,000 Profit From A Side Project

  • How She Gets 10 Million Views Per Video

  • ChatGPT Helped Her Build a $30K/Month Blog

  • Fast-Growing Travel Deals Newsletter

  • Latest Momentos

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Uncertified Author Earns $3 Million in 2 Years (via TikTok)

šŸ’¬Ā Random tweet I stumbled across recentlyā€¦

This is the Shadow Work Journal's sales on TikTok shop between 7pm EST and 11pm EST

2,300 orders x $17 product price = $39,100 in 4 hours

Here's the Shadow Work Journal on Amazon, with 2400+ reviews šŸ¤©

Keila Shaheen is the 24-year-old creator of the journal, which was first published in 2021.

From a recent articleā€¦

TikTok users have gone rabid over her journal. Some have raved that the workbook is 'cheaper than therapy' and posted dreamy videos of themselves filling it out on a sunny day.

TikTok has indeed been big for popularizing the product: the term ā€˜Shadow Work Journalā€™ has amassed 1.6 billion views on there šŸ‘€

The journal is based on the concept of shadow work by Carl Jung. It contains prompts and exercises aimed at exploring and understanding your unconscious mind.

šŸ˜” There has been some criticism...

Shaheen isnā€™t a practicing therapist, and her traditional mental-health credentials are limited: She graduated from Texas A&M University in 2020 with bachelorā€™s degrees in psychology and marketing, and took a training course in cognitive-behavioral therapyā€¦Ā 

Shaheenā€™s background is in marketing and brand strategy.

Indeed, Keila's knack for storytelling has seen her official page on TikTok rack up 276K+ followers.

Her response to the criticismā€¦

I firmly believe everyone deserves access to mental-health resources and the chance to embark on a healing journey

Sounds like the journal's popularity has been aided by TikTok's affiliate program, which lets creators earn commissions for driving sales šŸ¤‘

Keila saysā€¦

One 20-year-old part-time student I emailed told me sheā€™d made about $1,000 off of her video about the book.

Apparently 45% of Keila's journal sales in the last 6 months have come via TikTok.

As I'm writing this, the product page (accessed via USA VPN) shows that it has 454,000 sales šŸ¤Æ

The price of the journal on that page is $7, but the tweet above said the price was $17 (same as the price on Amazon). So they might be experimenting with the pricing.

Regardless, let's say Keila earns an average of $3 profit on each book, and 454K = only 45% of her total salesā€¦ then her profit since launch would be around $3 million šŸ’°

Two takeaways hereā€¦

First of all, TikTok is insane for marketing, especially for products that can get some kind of emotional reaction.

Other examples of thisā€¦

Second takeaway: you don't need advanced credentials to be seen as an expert online.

Keila created her journal based on what she found helpful, and it has resonated with a lot of people šŸŽÆ

Could you do something similar?

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How To Monetize Your Travel Content

Today's email is brought to you by Travelpayouts.

They help travel bloggers monetize their content, to the tune of $46M+ since 2011 šŸ¤‘

Travelpayouts partners with big travel brands like Tripadvisor and Agoda, giving you access to 100+ affiliate programs all in one place.

Plus a single wallet for withdrawing your earnings šŸ˜Ž

Travelpayouts have tons of positive reviews online, like this one from Rose Mundayā€¦

I have been working with Travelpayouts for 6 months and Iā€™m already earning more than with any other affiliate company. Iā€™m really happy with the affiliate tools and the help from the team. Theyā€™re speedy to reply, offer personalized suggestions and help me boost my income even further!

If you're ready to monetize your travel content, check out Travelpayouts šŸ‘ˆ

$50,000 Profit From A Side Project

šŸ—‚ From the archive, published June 2022ā€¦

Pawel Urbanek writes about his experience building a Slack app.

Itā€™s called Abot, and it allows team members to anonymously post feedback and polls.

Pawel started building the app about 5 years ago and says it has mostly been running on autopilot the last 2 years šŸ¤–

Itā€™s now earning him about $4000/month with very little expense or time to maintainā€¦

Abot is sitting on AWS, and the monthly cost of EC2, RDS, and Cloudflare are ~$50. Required time involvement for occasional demo calls, invoicing, security updates, and housekeeping is around 5 hours a month.

Pawelā€™s write-up is well worth reading as heā€™s brutally honest about the ups and downs of being a self-employed solo developerā€¦

Iā€™ve released a dozen commercial side projects. Most of them suck up hundreds of hours, made a few dollars and died out. But every $ they made has always felt different than my 9-5 salary.Ā 

Abot is the only one that kind of made it. 50k profit might seem like a lot. But if you divide it by the nolife after work hours Iā€™ve spent to generate this ā€œpassiveā€ income, youā€™d hardly get a junior dev hourly rate. But itā€™s fun.

Also, Iā€™m guessing all that experience building his own apps is a big reason why he can charge $10,000+ for consulting projectsĀ šŸ¤‘

(Pawel also seems to have gotten a lot out of Y Combinatorā€™s free Startup School, which is now open for registration.)

šŸ”ŽĀ permalink

How She Gets 10 Million Views Per Video

Jenny Hoyos is an 18-year-old YouTuber with 1.6M subscribers.

She has been absolutely crushed it with YouTube Shorts, with over 600 million views in the past year and averaging 10 million views per video šŸ¤Æ

A prime example of her work: Mr Beast on a Budget (18M views)

In a recent interview, Jenny shared her insights on how she's able to consistently create viral shortsā€¦

I don't ask if it will go viral. I can figure out how to make it viral.

She believes you can make any video idea go viral if you add an intriguing story and twist to itā€¦

I'll give you an example.Ā 

I actually did this in a long form. In the video, I cooked for strangers to make moneyā€¦ Why should [the viewer] care?Ā 

Wellā€¦ my kitchen's broken, so in order to fix it I have to cook to make moneyā€¦

That's what makes people invested: having some sort of personal why or goal, and irony too is pretty funny.

šŸ§  Some of Jennyā€™s suggestionsā€¦

  • Hooks should be visual and simple enough for a 10-year-old to understand.

  • Every second counts in a short. You want high retention with viewers ideally looping and rewatching.

  • Length matters. For her audience, videos under 30 seconds don't perform as well. She's found 34 seconds to be the sweet spot for her channel.

  • Foreshadowing helps set expectations so viewers know what's coming. Jenny dedicates a few seconds in each video to foreshadow the ending.

  • She structures her shorts using templates like: hook, foreshadow ending, transition, problem/solution storytelling.

Worth noting that Jenny started out on TikTok, where she has 92K followers.

She eventually switched her focus to YouTube after noticing differences in how the platforms' algorithms favored certain types of content.

But here's the key thing šŸ‘‡

Jenny gained her expertise by analyzing and studying 1000's of successful videos to uncover what makes them workā€¦

I've analyzed all of MrBeast's shorts, all of Ryan Trahan's shorts.

Who is crushing it in your niche? šŸ¤”

Might be a blogger, a YouTube, a freelancer, someone building a massive audience on socialā€¦ whoever.

What if you spent some time studying their approach, deconstructing their content.

You'd surely learn a few things you could use to boost your own business.

šŸ”ŽĀ youtube | permalink

ChatGPT Helped Her Build a $30K/Month Blog

Becky Beach started her blog Mom Beach back in 2015.

The blog aims to "help moms make money online so they can stay home with their kids."

It has become a great success for Becky, now earning her $30,000 per month šŸ’°

She shared in a recent interview (video version) how she got startedā€¦

I had this really toxic boss and he would tell me, I wasn't a good employeeā€¦ and I would just be so upset.

Becky eventually stood up to that boss and got fired as a result šŸ˜±

So then I started my blog, Mom Beach, because I was just so tired of working for these people.

But blogging was tough in the beginningā€¦

I was going to quit after a year because I wasn't getting any traffic. I was just getting some from Facebook.

My friends and family were telling me I was wasting my time and I should stick to my 9-to-5 job. I was going to listen to them and quit my blog.

Becky earned just $1 in her first month and $100 after 6 months šŸ˜«

It was a tough slog for 6 years (!!!) untilā€¦

When COVID hit, my blog just exploded. I started getting 250,000 page views a month and lots of traffic to my printables and my sales funnels were doing so wellā€¦ so I decided to quit my job.

Becky says about those 6 years of struggleā€¦

I was relying on ad income and affiliates alone. But when I started making digital products, it just exploded.

Check out Beckyā€™s shop to see her digital products, including šŸ‘‡

  • Ebooks

  • Printables

  • Spreadsheets

  • CoursesĀ 

šŸ¤– Apparently she leverages artificial intelligence to help create those productsā€¦

Becky taps the AI tool ChatGPT to automatically generate digital product ideas for a specific niche. She gives it 10-20 ideas and then vets them herself against actual market data.

The goal is to brainstorm dozens of digital product ideas first. Becky then researches the market demand for each one. If an idea lines up well with current demand data, sheā€™ll move forward with creating it.

What if you tried this for your business?

Fire up ChatGPT and see if it can help you create clever lead magnets and/or digital products šŸ˜Ž

Back to Becky, and I like that her blog isn't the typical success story, as she seems to be earning most of her income via her digital products rather than display ads or affiliate marketing.

She stuck to blogging long enough ā€“ through several years of earning very little ā€“ to build skills, experiment with new technologies, and eventually stumble upon a formula that worked šŸ’Ŗ

Fast-Growing Travel Deals Newsletter

šŸ—‚ From the archive, published June 2022ā€¦

Roryā€™s Travel Club is a newsletter that tracks and shares travel deals for people in Ireland šŸ‡®šŸ‡Ŗ

The free version gets you 1-2 deals per week. The paid version costs ā‚¬10 a year and gets you 10-20 deals per week.

The site says they have 10,000+ members ā€“ and Roryā€™s LinkedIn says they have 22,000 ā€“ but Iā€™m assuming those are free subscribers.

Looks like Rory ā€“ a 29-year-old chap from Northern Ireland ā€“ only started the newsletter last June, so itā€™s growing fast šŸ“ˆ

And yeah, itā€™s basically a rip-off of Scottā€™s Cheap Flights ā€“ which was already doing $3 million in annual revenue back in 2017 ā€“ but niched down to a smaller country.

Iā€™d bet this could be done successfully for many countries. If there isnā€™t already a good travel deals newsletter for countries like Portugal, Austria and the Netherlands, the opportunity is sitting there waiting for someone to capitalize.

šŸ”ŽĀ permalink

Latest Momentos

My latest batch of personal ramblings is here if you fancy a look šŸ‘€

From October 20thā€¦

My bank changed my account details on short notice and I was all pissed having to go through dozens of affiliate portals, updating the payout info. But thanks to all that I found $1000's of unclaimed commissions I wouldn't have seen otherwise. Feeling a bit like the farmer whose horse ran away.

ā€¦

Thanks to Fardeen Khan for helping me write and research today's newsletter.

Hasta la prĆ³xima, rock on with your legendary self šŸ’Ŗ

Niall DohertyNiall Doherty ā€“ Canillo, Andorra
eBiz Facts   (follow on twitter)

P.S.Ā If you're ready to monetize your travel content, check out Travelpayouts šŸ‘ˆ

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