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$727 Per Podcast Episode With Only 2000 Downloads 🎙️
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$727 Per Podcast Episode With Only 2000 Downloads
Ultimate Guide To Creating & Growing A Podcast
$7000/Month Software In A Crowded Market
A Quick Way To Test Your Ideas (Fiverr Hack)
$45K/Month Sharing Real Estate Tips
How To Go From $0 to $1 Million
$250 Giveaway
At The End Of The Day
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$727 Per Podcast Episode With Only 2000 Downloads
Harry Duran is the guy behind the Vertical Farming Podcast 🎙️
Vertical farming is farming up into the air instead of along the ground. This image search will give you a quick sense of it.
From a recent interview with Harry…
Harry Duran launched the Vertical Farming Podcast in 2020, he had zero experience or connections in the industry— he just wanted to learn more about vertical farming.
Fast forward just over three years later, and the part-time project has generated over $80,000 in revenue.
While Harry was new to vertical farming, he did have solid experience producing podcasts.
💰 His approach to monetization…
He reached out to initial guests like David Farquhar of IGS (Intelligent Growth Solutions).
After recording with David, he asked if IGS would be open to sponsorship.
David connected Harry with the CMO, Jeff. Harry pitched a 13-week “season” sponsorship for $9,000—about half the cost of a conference booth.
This secured Harry’s first $9,000 before publicly releasing a single episode!
Now, 3 years later, Harry has published 110 episodes and earned $80,000+ from sponsorships.
That's about $727 per episode 🤑
If Harry had done the usual thing of selling ad spots based on download numbers – at a typical rate of $25 per 1000 downloads – he would have only earned $50 per episode.
Instead, he focused on securing high-value, B2B sponsors willing to pay premium rates to reach this niche but engaged audience.
New sponsors often come through introductions from past guests.
Harry adds…
I think what was interesting for me is how I went from zero visibility… to now being seen as someone that's respected, that people are coming to for guidance on the industry…
I came at it from the perspective of an outside observer and a fan of something that I wanted to learn more about.
Two takeaways here 👇
First, you don't have to be an expert to start producing and monetizing content on a particular subject.
You can take on the role of a curious beginner, interview experts in the space, and break down their insights so ordinary people can understand them.
Second, instead of monetizing the way everyone else does, explore other options. Harry was able to 14x his earnings by going a non-standard route 😎
Last words from Harry…
Just keep moving forward, the universe rewards momentum as an entrepreneur. I fell down a lot [and] I really feel like you need to have those failures so you can quickly figure out what does not work…
Just keep moving forward, keep taking that imperfect action daily.
🔎 podcasting | permalink
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Pretty crazy.
But this deal is only available until tomorrow (Saturday) night.
$7000/Month Software In A Crowded Market
Harvey Carpenter is the founder of Growform, a form builder which is earning $7K/month 🤑
The origin story, via a recent interview…
I was working in a marketing team. We were spending [$1000's] on Google ads and Facebook ads. One day we hired an agency [to help] get more leads… and they basically split out our long boring form into multiple steps… this was like 5+ years ago…
[I remember wishing] there was a form builder that just let me do nice multi-step forms and I kind of put that idea back in my head… three years later, when I actually knew how to code, I built my first form.
Harvey says his first customers came through Google ads…
I was spending a few hundred dollars a month just bidding on words like "form builder" and that was really valuable to collect those first few customers and learn some lessons.
And to be able to say… if I invest X amount, I actually have a kind of repeatable engine here.
I would definitely advocate that approach and If you know a little bit about Google ads or Facebook ads
Harvey was only earning about $500/month from Growform when he took out a $25,000 loan and quit his job 😱
His reasoning…
If you're building a form builder or a landing page builder or an email tool or something [complex] like that, you really do need 6-12 months to work on it.
So [quitting my job] enabled me to go full time and basically build the tool because you're just constantly getting bugs in or it doesn't do X, it doesn't do Y. So it just let me build for a year or so.
A ballsy move, but it paid off 👍
Sounds like the "repeatable engine" of Google ads > paying customers was a big factor there, giving Harvey the confidence that he could steadily increase revenue over time.
But the most amazing thing to me here: Growform has grown to $7000/month despite there being so many other form builders on the market.
And I believe Harvey only launched the business in 2020 🚀
He was asked about this in the interview…
Yeah, absolutely. That's a really good point. And it's kind of a valuable learning lesson for indie hackers, because you've had guests who are making good MRR from basically doing the same thing over and over again.
When you look at what those [other] form builders do…
Typeform does one question at a time very well. It is brilliant for surveys.
Tally is a really nice, clean, Notion-like experience.
Growform is great for lead generation.
So it seems the key is to focus on some functionality that bigger competitors are neglecting, and make that the core of your product.
With that in mind, keep an eye out for poor or missing functionality in popular software that you use.
Could be an opportunity there 😉
🗂 A Quick Way To Test Your Ideas (Fiverr Hack)
From the archive, published February 2020…
From an interview with Mike Zima on Side Hustle Nation…
Mike has developed a theory that he applies to almost all of his [Fiverr] gigs, he calls it “Rapid Prototyping.”
What this means is, setting up and testing a gig inside of a lunch break — in just 1 hour.
Not getting hung up on analyzing and tweaking things. Mike said if you’re taking longer than an hour to set up a gig, you’re losing time. You can also go back later and refine your gig if it’s not working, and even optimize it further if it is working.
According to Business Insider, Mike was already earning 6 figures on Fiverr a couple of years ago, so that approach has clearly worked well for him.
Check out his Fiverr profile for some inspiration 💡