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$1 million a year teaching people how to use software šŸ¤‘

Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.

Today...

  • $1M/Year Teaching People How To Use Software

  • Top-Rated Courses For As Little As $10

  • $20K/Month After 8 Months: "We Just Make Noise"

  • When Youā€™re Struggling To Get Startedā€¦

  • $170K From Practicing Photography

  • December Finance Report

  • How Side Hustle Nation Earns $420K/Year

  • $250 Giveaway

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$1M/Year Teaching People How To Use Software

Paul Minors runs Minor Workshop, a productivity consulting business.

Per a recent interview, the business is raking in $1M+ year šŸ’°

Paul saysā€¦

Weā€™re an Asana Solutions Partner and Pipedrive Elite Partner.

(Asana = project management software. Pipeline = sales CRM software.)

We make money by 1) Charging consulting fees to set up and train teams on how to use these two software products and 2) Reselling the software or earning a commission for referrals.

Unclear what the split is with those revenue streams šŸ¤·ā€ā™‚ļø

I'm guessing the bulk of revenue comes from #1, but Paul does have 34k subscribers on his YouTube channel and often has affiliate links in his video descriptions (example).

Those commissions can add up šŸ“ˆ

How Paul got startedā€¦

I first discovered Asana in 2012 when I was working in a marketing role at an e-commerce company in New Zealandā€¦ 

I took the lead in figuring out how to set it up, and I trained the rest of the company on how to use it. My boss at the time paid me a bonus as it really transformed how we worked togetherā€¦

A few years later, I had been blogging about productivity for a while but struggled to earn enough to replace my full-time income.

Thatā€™s whenā€¦

I decided to offer Asana consulting services as I figured there must be other businesses out there willing to pay to learn how to use Asana betterā€¦

My hypothesis was correct, and within a few months of part-time consulting, I was earning enough to replace my salary. I started offering Pipedrive consulting as well.

He addsā€¦

I didnā€™t realize it at the time, but my employer had helped me to validate my idea, and the experience demonstrated that there was value to be captured in this space.

This just goes to show that good business ideas could be hiding in plain sight in a previous experience youā€™ve already had.

Think about your current and past employment šŸ¤”

Anything there that could be the seed of a consulting business?

Back to Paul, and how he found his first clientsā€¦

I listed my services on Clarity.fm (a dial an expert service). Clients would search for an Asana consultant and find my listing.

I even made free calls with friends to boost my listing and get reviews. This was a great way to validate that there was a demand for my expertise.

Nowadaysā€¦

In a typical month, weā€™ll make about $90,000 in sales from consulting and subscription feesā€¦ the business is very profitable. My biggest costs are the contractors on my team, which come in at around $14,000 per monthā€¦ 

The margin is around 80% [around $70K+/month].

Paul has kept things pretty simple, no crazy business model or fancy marketing hacks.

He found something he could do well, and has been chipping away at it consistently for several years.

That's how most successful businesses are built šŸ’Ŗ

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Top-Rated Courses For As Little As $10

Today's email is brought to you by Udemy šŸ‘ˆ

Use promo code Q1CP24 to save up to 85% on courses until May 25th šŸ„³

You can get top-rated courses for as little as $10 on topics likeā€¦

Sale ends Thursday, Jan 11.

$20K/Month After 8 Months: "We Just Make Noise"

šŸ¤– Journalist AI is an AI writing tool that comes with features like publishing directly to WordPress, automated internal/external linking and more.

Afonso Matos tweeted in late December that the tool earns $20,000 in monthly recurring revenueā€¦

I started out in January with $0 MRR, 20 followers, no product and just a goal to make $20k MRR by the end of the year.

I was stuck with a part-time job and $0 MRR even in April!

ā€¦ I finally partnered up with [Vasco Monteiro] in April and bootstrapped Journalist.

Oh and let me add that I was travelling the world during this whole time!

Thailand, Indonesia and Philippines

Afonso tweeted back in Aprilā€¦

Finished working on the dashboard for a hobby project called Journalist.

You give your business URL, context and niche, and it'll generate high-quality articles

Then in Octoberā€¦

Journalist just reached $5k MRR.

šŸ¤‘ Less than a month laterā€¦

Journalist AI is making 8 grand a month

with one file and 125,231 lines of code

While Afonso codes, Vasco comes up with marketing ideas and memes to get the word around.

Like this cheeky tweet where they made the Journalist logo look like the P*hub logo. That somehow got 200K+ views šŸ‘€

(Maybe worth trying that for your business? šŸ˜œ)

Vasco recently tweetedā€¦

ā€œhow do you market your product?ā€

ā€œwhatā€™s your marketing strategy?ā€

ā€œwhat are your main acquisition channels?ā€

BROTHERS

we just make noise anyway we can

find a platform (ideally one with browse features)

and be the one pumping more content in your niche

thatā€™s how you win

Elsewhere Afonso mentions Facebook Groups to be one of the main ways they find customers.

In another tweet Vasco addsā€¦

need emails for cold outreach?

1. scrape niche FB groups
2. use Apollo

So that's likely what they've done themselves.

Both Vasco and Afonso tweet regularly and Vasco also runs a YouTube channel. So they're very visible online, and their followers tend to check out what theyā€™re working on.

With that in mind, what can you do today to ā€œmake noiseā€ and get your business noticed? šŸ¤”

Lastly, Afonso's tip for building a software as a service (SaaS) businessā€¦

i would tell AI companies to get as many yearly subs as possible, until your product is mature and not flaky

yearly clients are the ones who stick around and give feedback to improve

journalist has progressed immensely due to yearly customer feedback

šŸ—‚ When Youā€™re Struggling To Get Startedā€¦

From the archive, published January 2023ā€¦

You should watch this 36-second video of advice from Mr. Beast.

In shortā€¦

  • Your first video is not going to get any views

  • Your first 10 videos are not going to get any views

  • Get to work anyway and start uploading

  • Make 100 videos and improve something every time

  • Those first 100 videos are going to suck

  • Maybe by video 101 youā€™ll start getting some views

Thatā€™s pretty much what it takes to get good at anything. You have to be willing to suck at it for a while and keep going anyway. Practice long enough and youā€™ll get pretty good šŸ‘

Remember, there are two kinds of peopleā€¦

  1. Those who try to learn everything before starting

  2. Those who start and then figure it out along the way

Which kind are you?

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