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$3,300/month in a tiny niche Down Under 🇦🇺
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$3,300/Month in a Tiny Niche Down Under
Free 5 Day VA Challenge
$74K From a Self-Published eBook in 1 Year
$1.45 Million a Year Helping People Quit Jobs in Japan
Albert Einstein Said This Is Better Than Genius
$10K+ Per Month Sharing His Boots Expertise
$6000/Month VA Business With Little Online Presence
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$3,300/Month in a Tiny Niche Down Under
Emma Todd is the founder of My RIG Adventures, a website about "all things caravanning, camping and road tripping Australia" 🇦🇺
In a recent interview, she shares…
MY RIG Adventures is averaging 130,000 page views per month, earning over $5,000 AUD [$3,298 USD] a month.
She monetizes via display ads, affiliate offers and digital products 🤑
How Emma got started…
I first created MY RIG Adventures in 2016 as I was packing up my life to hit the road as a full-time nomad with my (now ex) husband and two kids.
Once we hit the road, I blogged about my different experiences, plus some camp reviews and helpful tips for caravanning and living on the road.
And…
I was also sharing our monthly budget stats on Facebook, using a spreadsheet I’d created…
That turned out to be so popular that I put it up for sale on the website, which ended up doing really well. It was at that moment that I realised I could actually make some money out of this, which would help to fund our travels.
I'm guessing 👉 this is the same spreadsheet for sale on her site.
After Covid…
As local travel was popping off, my website kept growing.
Since 2021, I’ve been blogging full-time and working to build the website as much as possible.
Love that it’s a tiny niche, focused on Australia, a country with a population of only 26 million.
💬 Last words from Emma…
My biggest piece of advice for those who are embarking on the blogging journey is that it’s a long game, not a “get rich quick” scheme.
Once you set up a good foundation and can keep adding more content to your website, you can definitely make a sustainable full-time income out of blogging.
That’s true of pretty much any business.
If you’re in it for the long run, you have a big competitive advantage 💪
Free 5 Day VA Challenge
Today's email is brought to you by The 5 Day VA Challenge.
This is a free challenge by Hannah Dixon to help you get started as a virtual assistant 🚀
You'll learn…
What skills to focus on
How to find clients
How to sharpen your entrepreneurial mindset
It starts Monday, January 29.
One person who went through it before wrote…
I met super cool people and got a client by the end of the challenge!
$74K From a Self-Published eBook in 1 Year
📖 Sandro Volpicella and Tobias Schmidt self published their book, AWS Fundamentals, which is…
A Book & Newsletter That Teaches You How to Use AWS in the Real World.
AWS = Amazon Web Services, a bunch of cloud computing services offered by Amazon.
And AWS Fundamentals is a digital book, no physical copies available 👨💻
A recent article by Sandro…
There he shares some secrets to the book's success…
Our approach was based on doing everything in public. We talked about writing an AWS book very early on…
We created a very simple landing page on carrd with an initial thought of the table of contents.
We started out with 500 subscribers but grew very quickly up to 2,000 subscribers!
… This validated [the idea] and we decided to write a book ✍🏽
Looks like these were their announcement tweets in mid-2022…
Today, they have a combined following of 24K on X but it looks like they only had a combined 10K back then 👀
Sandro adds…
One amazing benefit we got through writing in public is a shout-out from Jeff Barr!
Jeff is a VP at AWS and he is the OG in creating technical content about AWS. He authored over 1,000 blog posts. Getting a shout-out from him gave us the biggest boost + credibility boost ever.
That shout-out post on LinkedIn has ~2K likes 😎
Unclear how that came about, but I'm guessing Sandro and Tobias' do-everything-in-public approach had a lot to do with it.
More from Sandro…
Via Twitter we shared a lot of progress of the book. We always included CTAs to our landing page which had a waiting list form on it. This channel works out quite well.
💌 Email marketing has been key…
Having a direct connection to the inbox of interested people is the best way… it is still the best-converting tool if you create great content.
Sandro also lists "the three best resources that helped us" 👇
– Adam Wathan's talk and blog post about Nailing your first launch
– Nathan Barry's book Authority
– Rob Fitzpatrick's book: Write Useful Books
Main thing I love about this story: they validated the idea of the book before writing it.
Most people first write a book and then try to figure out a way to market it. But clearly the approach Sandro and Tobias took is far superior 👍
🗂 $1.45 Million a Year Helping People Quit Jobs in Japan
From the archive, published May 2023…
I stumbled across a fascinating article from 2019 about a company 🇯🇵 Japanese people can hire to quit a job on their behalf…
[Exit is] a start-up that offers a bespoke service to employees who are dying to resign but need a bit of help.
“Most of them are scared of their bosses,” says [co-founder Yuichiro] Okazaki. “They know their bosses are going to say: ‘No, you cannot quit’. I think it’s because of the culture of Japan – to quit something is bad. When they want to quit, they feel like they are a bad person.”
That’s where Senshi S and its quitting service, Exit, comes in. For a fee of 50,000 yen ($457, £353), Exit will call a client’s boss and deliver a resignation by proxy. Sometimes it takes several calls. Other times companies don’t want to deal with Exit and say the employee must come in to deliver the message themselves.
But when it’s done, the relief from clients can be immense. “There was one client who told us, ‘you are a Messiah’,” says Okazaki. The man had been wanting to leave for 10 years and “was really suffering from that job”.
The company’s website is taishokudaikou.com
Taishoku daikou literally means “retirement agency” in Japanese, and retirement in this context seems to mean quitting a job, not full-on career retirement.
The price listed on their website is now only 20,000 yen, which works out to $145.
They also say on their homepage…
We handle more than 10,000 cases every year
If they’re truly handling 10,000 cases per year (ie. 27 per day), that works out to $1.45 million in annual revenue 💰
And it sounds like a pretty simple operation to run. It’s probably just a small call center with several assertive employees trained to have the same conversation multiple times a day.
I guess you could call this type of business: quitting as a service (QaaS) 😜
And it begs the question…
What are some other things people are scared of that you could do on their behalf? 🤔