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His dumpster website makes $2.1 million a year 🔥

Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.

Today...

  • His Dumpster Website Makes $2.1 Million a Year

  • Coffee Website Replaced Their Full-Time Income

  • $10K/Month Reselling Old Couches From Facebook Marketplace

  • Before It Gets Easy

  • Quiz For Daughter's Birthday Led to $287K/Month Business

  • Latest Momentos

  • Origins of a $200,000/Month Content Business

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His Dumpster Website Makes $2.1 Million a Year

At the 27-minute mark of a recent episode of the My First Million podcast, Sam Parr talks about a business called Dumpster Rental Enterprises 🗑️

Founder Ian Hecht apparently learned a bit about search engine optimization (SEO) and web design from building a few websites, none of which really took off.

💬 Then, as Sam explains…

Ian was trying to rent a dumpster and he started looking up the best vendors to find in order to bring a dumpster to his house…

He meets this guy and the guy's like, "Dude, I don't know how to do any of this SEO stuff, but I know all these vendors that are similar to me."

Ian is like, "Well, can I have the vendors? Maybe we can work out a deal where I'll pay you for giving me this vendor list."

So he does that, and after two years, he builds this website called dumpsterenterprises.com

Looks like the site launched in 2021 🚀

On the podcast, Sam revealed some of the numbers that Ian shared with him…

In year two of the business, he did $2.1 million in revenue…

It looks like he only spent $26,000 in advertising and marketing, so he's not spending that much money on ads, but some money on ads.

📈 Pretty much all Ian's traffic is coming via SEO…

You type in which area code or zip code you need a dumpster in, and then [Ian] forwards that lead to a handful of vendors or dumpster providers that he has vetted.

They pay him, let's say, $100 for that lead. He's able to profit $50 because that's how much it costs him to get the leads.

Sam quoting Ian…

This is a business that didn't take me a long time to set up… 

I work a few hours a day and I travel a lot. It's kind of a business that's been on cruise control a little bit.

The business might not have taken long for Ian to set up, but I'm guessing he worked his ass off for the first couple of years 😰 before he was able to put it on cruise control.

Also, this reminds me of the Miao Rios story we shared recently…

She took a more diversified approach, doing lead generation for different industries via multiple sites.

But the idea is essentially the same 👇

  • Pick a niche (based on keyword research)

  • Set up a website

  • Target local keywords for that niche

  • Rank well for those keywords (a lot goes into this)

  • Capture and sell leads to local service providers

Sounds like Ian found a nice shortcut by buying a list of vendors and a warm introduction, so he didn't have to spend lots of time doing cold outreach and convincing people to work with him.

There's that saying: it's not WHAT you know, but WHO you know.

But really it's both, knowledge + connections = 💪

Coffee Website Replaced Their Full-Time Income

Today's email is brought to you by The Authority Site System (TASS).

I've now done in-depth reviews of 40+ popular affiliate marketing courses, and TASS ranks #1.

That ranking isn't just based on my own extensive experience with the course – the 54 student reviews we've collected have the biggest say in the ranking 🤩

A recent review…

My wife and I worked through the material and found it immensely helpful. Based on the AH training, we began The Coffee Folk, an affiliate marketing website. It started slowly, but reached the point that it was earning around the amount either of us would make with our full-time jobs.

Another…

What ultimately won me over were the numerous positive reviews of the course and the fact that they don’t make false promises of quick wealth. Instead, they provide a blueprint to steadily build a successful, profit-making affiliate website in a couple of years.

$10K/Month Reselling Old Couches From Facebook Marketplace

A recent post on Reddit from user Oregonwholesale…

📝 He writes…

Couch flipping has changed my life and is so simple to do. If you have a truck you can pick up unwanted couches from Facebook and offer up and as long as you know what to look for in these couches secure massive profits for them by offering free delivery.

The important bit here is "unwanted couches", which means people are wanting to sell it off for cheap as soon as possible, or even give it away for free.

You basically find such deals on Facebook Marketplace or Craigslist, snap them up and then resell online for a profit 😎

The 2 key things that help you sell at a higher price…

  • Take good quality photos for the new listing

  • Offer free delivery

More from Oregonwholesale…

It’s a business model anyone can do that has a truck and ambition. I do this part time when I want to pick up couches, I run a carpet cleaning business full time. But couches make more.

💬 Someone responded in the comments…

I did this before. It works with a huge margin but it can never scale unless you expand. That's where the profit started eroding.

Reply from Oregonwholesale…

Yeah I feel like I have capped myself at 3500 a week. I can't go any higher than that.

He adds

I CONSISTENTLY sell 4-5 couches a week at 500$ profits sometimes even more. And this is working part time. I’m definitely able to make it work, doing it Solo.

So it's not the most scalable business and obviously a big part of it is offline, but it sounds like $10,000 monthly profit is doable if you live in a decent-sized metropolitan area and execute well 👍

Related…

🗂 Before It Gets Easy

From the archive, published March 2021…

Andrew Garfield is an actor you may know from movies like The Social Network and Spider-Man 🕷

Here’s a story about him and movie legend Robert Redford (source)…

Back in the early part of Garfield’s career, once the pre-audition upchucking had subsided and he’d been cast in his first movie, 2007’s Lions for Lambs, his scenes consisted mostly of a rhetorical sparring match with the film’s director, silver-screen eminence Robert Redford.

Naturally Garfield couldn’t resist the chance to lob the Sundance Kid a question.

“I asked him, ‘What was the happiest time in your career?’ ” Garfield recalls. “And he said, ‘Before. Before it got easy. The struggle.’”

Keep that in mind if you’re struggling to get your business off the ground.

Embrace that struggle. You’ll look back on it fondly some day.

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