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His dumpster website makes $2.1 million a year šŸ”„

Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.

Today...

  • His Dumpster Website Makes $2.1 Million a Year

  • Coffee Website Replaced Their Full-Time Income

  • $10K/Month Reselling Old Couches From Facebook Marketplace

  • Before It Gets Easy

  • Quiz For Daughter's Birthday Led to $287K/Month Business

  • Latest Momentos

  • Origins of a $200,000/Month Content Business

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His Dumpster Website Makes $2.1 Million a Year

At the 27-minute mark of a recent episode of the My First Million podcast, Sam Parr talks about a business called Dumpster Rental Enterprises šŸ—‘ļø

Founder Ian Hecht apparently learned a bit about search engine optimization (SEO) and web design from building a few websites, none of which really took off.

šŸ’¬ Then, as Sam explainsā€¦

Ian was trying to rent a dumpster and he started looking up the best vendors to find in order to bring a dumpster to his houseā€¦

He meets this guy and the guy's like, "Dude, I don't know how to do any of this SEO stuff, but I know all these vendors that are similar to me."

Ian is like, "Well, can I have the vendors? Maybe we can work out a deal where I'll pay you for giving me this vendor list."

So he does that, and after two years, he builds this website called dumpsterenterprises.com

Looks like the site launched in 2021Ā šŸš€

On the podcast, Sam revealed some of the numbers that Ian shared with himā€¦

In year two of the business, he did $2.1 million in revenueā€¦

It looks like he only spent $26,000 in advertising and marketing, so he's not spending that much money on ads, but some money on ads.

šŸ“ˆ Pretty much all Ian's traffic is coming via SEOā€¦

You type in which area code or zip code you need a dumpster in, and then [Ian] forwards that lead to a handful of vendors or dumpster providers that he has vetted.

They pay him, let's say, $100 for that lead. He's able to profit $50 because that's how much it costs him to get the leads.

Sam quoting Ianā€¦

This is a business that didn't take me a long time to set upā€¦Ā 

I work a few hours a day and I travel a lot. It's kind of a business that's been on cruise control a little bit.

The business might not have taken long for Ian to set up, but I'm guessing he worked his ass off for the first couple of years šŸ˜° before he was able to put it on cruise control.

Also, this reminds me of the Miao Rios story we shared recentlyā€¦

She took a more diversified approach, doing lead generation for different industries via multiple sites.

But the idea is essentially the same šŸ‘‡

  • Pick a niche (based on keyword research)

  • Set up a website

  • Target local keywords for that niche

  • Rank well for those keywords (a lot goes into this)

  • Capture and sell leads to local service providers

Sounds like Ian found a nice shortcut by buying a list of vendors and a warm introduction, so he didn't have to spend lots of time doing cold outreach and convincing people to work with him.

There's that saying: it's not WHAT you know, but WHO you know.

But really it's both, knowledge + connections = šŸ’Ŗ

šŸ”ŽĀ lead generation | permalink

Coffee Website Replaced Their Full-Time Income

Today's email is brought to you by The Authority Site System (TASS).

I've now done in-depth reviews of 40+ popular affiliate marketing courses, and TASS ranks #1.

That ranking isn't just based on my own extensive experience with the course ā€“ the 54 student reviews we've collected have the biggest say in the ranking šŸ¤©

A recent reviewā€¦

My wife and I worked through the material and found it immensely helpful. Based on the AH training, we began The Coffee Folk, an affiliate marketing website. It started slowly, but reached the point that it was earning around the amount either of us would make with our full-time jobs.

Anotherā€¦

What ultimately won me over were the numerous positive reviews of the course and the fact that they donā€™t make false promises of quick wealth. Instead, they provide a blueprint to steadily build a successful, profit-making affiliate website in a couple of years.

$10K/Month Reselling Old Couches From Facebook Marketplace

A recent post on Reddit from user Oregonwholesaleā€¦

šŸ“ He writesā€¦

Couch flipping has changed my life and is so simple to do. If you have a truck you can pick up unwanted couches from Facebook and offer up and as long as you know what to look for in these couches secure massive profits for them by offering free delivery.

The important bit here is "unwanted couches", which means people are wanting to sell it off for cheap as soon as possible, or even give it away for free.

You basically find such deals on Facebook Marketplace or Craigslist, snap them up and then resell online for a profit šŸ˜Ž

The 2 key things that help you sell at a higher priceā€¦

  • Take good quality photos for the new listing

  • Offer free delivery

More from Oregonwholesaleā€¦

Itā€™s a business model anyone can do that has a truck and ambition. I do this part time when I want to pick up couches, I run a carpet cleaning business full time. But couches make more.

šŸ’¬ Someone responded in the commentsā€¦

I did this before. It works with a huge margin but it can never scale unless you expand. That's where the profit started eroding.

Reply from Oregonwholesaleā€¦

Yeah I feel like I have capped myself at 3500 a week. I can't go any higher than that.

He addsā€¦

I CONSISTENTLY sell 4-5 couches a week at 500$ profits sometimes even more. And this is working part time. Iā€™m definitely able to make it work, doing it Solo.

So it's not the most scalable business and obviously a big part of it is offline, but it sounds like $10,000 monthly profit is doable if you live in a decent-sized metropolitan area and execute well šŸ‘

Relatedā€¦

šŸ”ŽĀ resale business | permalink

šŸ—‚ Before It Gets Easy

From the archive, published March 2021ā€¦

Andrew Garfield is an actor you may know from movies like The Social Network and Spider-Man šŸ•·

Hereā€™s a story about him and movie legend Robert Redford (source)ā€¦

Back in the early part of Garfieldā€™s career, once the pre-audition upchucking had subsided and heā€™d been cast in his first movie, 2007ā€™s Lions for Lambs, his scenes consisted mostly of a rhetorical sparring match with the filmā€™s director, silver-screen eminence Robert Redford.

Naturally Garfield couldnā€™t resist the chance to lob the Sundance Kid a question.

ā€œI asked him, ā€˜What was the happiest time in your career?ā€™ ā€ Garfield recalls. ā€œAnd he said, ā€˜Before. Before it got easy. The struggle.ā€™ā€

Keep that in mind if youā€™re struggling to get your business off the ground.

Embrace that struggle. Youā€™ll look back on it fondly some day.

šŸ”ŽĀ permalink

Quiz For Daughter's Birthday Led to $287K/Month Business

Stefan Debois is the founder of Pointerpro, software that helps consultants create online quizzes and give personalized advice reports to their customers.

In a recent interview, Stefan reveals that Pointerpro is currently doing $287K/month in revenue šŸ¤Æ

The origin storyā€¦

I founded Pointerpro in 2012. At that time, I was working as a consultant and I felt it was time for something new.

It all started with a creative idea I had for the birthday of my daughter.

For fun, I created an iPad Quiz for her birthday. After completing the quiz, contestants didnā€™t just receive their results but also got pictures, videos, and fun trivia about my daughter.

šŸ˜ People liked it so much that Stefan put the app online for freeā€¦

ā€¦and it gained popularity very quickly. I started interviewing the users to see what they were using the software for and noticed that I could build an entire business model around this app.

Andā€¦

We had a couple of hundred users on the free version and the goal was to convert a number of them to the paying version. That's how it went from a free to a paying product.

šŸš€ After launchā€¦

I reached out to bloggers who wrote about iPad apps or new software innovations and I asked them if they could include the launch of my product in a special dedicated blog post or on their social media. I think in those days it was easier than now, but a lot of them responded positively!

I remember even being on mashable.com, which was a big internet news site at that time. We had a lot of traction from that publication. Maybe it was beginner's luck but it gave us a traffic boost in the beginning.

In terms of marketingā€¦

We engage actively in SEO, link building, networking with relevant communities, and other ā€œfreeā€ strategiesā€¦

But we also make use of paid solutions such as Google Ads and software review sites like Capterra or G2. A good marketing mix is essential for the growth of your business.

I love how Stefan's little project turned into a big business.

He made a fun quiz about his daughter and it evolved into a $3.4 million a year enterprise šŸ’°

What fun little projects have you thought about building?

Might be worth spending some time on them, even if there's no obvious way to monetize.

Release them into the wild and see what happens šŸ§

šŸ”ŽĀ permalink

Latest Momentos

My latest batch of personal ramblings is here if you fancy a look šŸ‘€

From March 12ā€¦

Took a break in the middle of the day, headed to the next town over. Ordered an espresso and started reading a book about death. Then rambled up the hill and around the old streets. They have big photos showing how the place looked 100 years ago. All those people, long gone.

šŸ—‚ Origins of a $200,000/Month Content Business

From the archive, published January 2023ā€¦

As of May 2022, Charlie Chang had over 1 million followers online and was earning $200,000 per month šŸ¤Æ via five revenue streamsā€¦

  • Affiliate marketing = 40%

  • Brand sponsorships = 25%

  • YouTube ads = 25%

  • Online course sales = < 5%

  • Coaching = < 5%

The Tilt reports that Charlie started out with no audience in 2018 and started posting daily personal finance videos to YouTube, Instagram, and TikTok.

One of his first YouTube videos is just him in front of a whiteboard talking about saving money on a car lease.

Apparently he was only getting a few dozen views on each video at first, but he kept posting.

Thenā€¦

In April 2020, he reacted to the growing interest in stimulus-related content. As Charlies explains to CNBC: "That month, I posted 20 YouTube videos about the stimulus and relief efforts. One of my videos went viral ā€“Ā  earning me $10K in ad revenue and 30.3K subscribers."

The next month, he published 19 videos and earned $15.7K in ad revenue on YouTube. In June 2020, he landed his first sponsorship with Foundr, an online education company that paid $250 for him to create a TikTok post.

Before that video popped off in April 2020, Charlie had posted 50+ videos to YouTube and dozens more to Instagram and TikTok.

In other words, he had gotten plenty of reps in and was ready for the big leagues by the time his "lucky break" came along in 2020 šŸ’Ŗ

Thanks to Fardeen Khan for helping me write and research today's newsletter.

Hasta la prĆ³xima, rock on with your legendary self šŸ’Ŗ

Niall DohertyNiall Doherty ā€“ Canillo, Andorra
eBiz Facts   (follow on twitter)

P.S. Want to learn how to build and monetize a content website?

šŸ‘‰ Then check out The Authority Site System by Authority Hacker.

Or read the 50+ student reviews of the course here.

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