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$40,000 per month from her little membership š
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$40,000 Per Month From Her Little Membership
Making 6 Figures, Working From Anywhere
$5 Million Per Year Selling Decks of Cards
Upwork Hack: Hire Someone Yourself
From Homeless in a Foreign Country to $300K Exit
$10K/Month Converting Text
$4000/Month Writing About Football
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$40,000 Per Month From Her Little Membership
Check out this "little $9 email template membership" by Liz Wilcox.
It costs only $9/month and members get š
Weekly Newsletter Templates
Monthly Live Q+As
Email Foundation Trainings
Guest Expert Sessions
Strategy Call Discounts
Best I can tell, Liz has only been running this membership for a couple of years ā the first archive of her sales page is from Nov 2022 ā and yet it apparently pulled in $500,000 in revenue last year alone š¤Æ
How it all started, via a recent interviewā¦
She had just signed a huge copywriting contract worth $20,000ā¦ her biggest one yet. But instead of excitement, all she felt was dread about the massive project she now had to take on.
And as a single mom, she knew the importance of creating a business that would support her lifestyle and allow her to be present for her family.
Thenā¦.
An idea hit her: by selling her āsawdustāāthose newsletter templates she madeāshe could solve a recurring problem for her audience in a recurring way. All while minimizing her time investmentā¦
She got the idea from helping clients one-on-one and seeing the problems they usually have with email marketing.
š§ Liz already had an email list of 800 peopleā¦
You know, relatively small, not a lot, but not a little.
So she leveraged thatā¦
She sent [her subscribers] an email with the subject line, āCan I have $9?ā and shared her goal of reaching 100 members in 30 days.
āIām gonna send you a newsletter template every single week. Itās $9. If youāve been on my email list for a while, you know my stuff is awesome. So why not join?ā
This strategy of public accountability created a sense of urgency and excitement around the launch, and within 28 days, Liz hit her first 100 members!
š To get even more people on boardā¦
She decided to create an affiliate program to incentivize sharing. Offering 50% recurring commissions on every $9 membership was lucrative enough to drive strong promotion.
After only 3 months, she grew to 700 members with the help of these affiliate partnerships.
Black Friday sales also helped add more members.
And nowā¦
Lizās membership sits at around 4,500 active members.
At $9 per person that = $40,500 per month or $486,000 per year š¤
Liz mentions she offers an "annual pass" as well.
Considering the discounts and affiliate payouts, I suspect she might be earning more like $25,000 per month in actual profit.
Which is still incredible šŖ
We previously featured Justin Welsh in this newsletterā¦
He was selling his social media content templates for $9/month.
So clearly this low-priced membership model can work, and you don't even need a huge audience to get started.
Could you try something like this in your business? š¤
What "sawdust" could you regularly offer your audience that they'd be happy to pay $9/month for?
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Making 6 Figures, Working From Anywhere
Today's email is brought to you by Comprehensive Copywriting Academy.
That's a highly-rated copywriting course by Filthy Rich Writer š¤©
One student told usā¦
I can honestly say that without the CCA my copywriting business wouldnāt exist. Nicki walks you through everything you need to know, from the nuts and bolts of setting up a business from zero to how to write great copy.Ā
Thanks to her guidance, Iām making six figures and can work from anywhere.
ā¹ļø full disclosure | sponsorship info
$5 Million Per Year Selling Decks of Cards
Check out Pip DecksĀ š
They create physical card decks that help people learn a particular topic.
Like this Brand Tactics Card Deck which sells for $182.99.
According to a recent profile, the business is doing $5 million in annual revenue š¤Æ
From that profileā¦
Digital courses and newsletters are all the rage right now. Thereās a million to buy and thousands on how to create them and Pip Decks is essentially a course.
But itās a physical product so itās instantly differentiated.
š Part of the appealā¦
ā Itās quicker (to create and read) than a book. Itās easier to reread than a book.
ā It can be a write off. The product is bought by a lot of businesses on behalf of their employees. That lets you price the product higher.
Also offered in that profile: potential business ideas related to Pip Decks š
ā Coles notes for books, but in card formats. Could include multiple books in each theme pack.
ā Take other peoples digital courses and create decks for them to sell.
ā Decks for life stages.
āā 100 thoughts for your first 100 days in college.
āā 100 thoughts for your first 100 days working after college.
āā First 100 days as a parent.
ā Workout decks. Could even have spaces to track progress.
You could use ChatGPT to help you make such cards, as shown in this YouTube videoā¦
Another video that might be helpful here, covering print on demandā¦
šĀ physical products | permalink
š Upwork Hack: Hire Someone Yourself
From the archive, published February 2023ā¦
Morgan Overholt has earned more than $600,000 on Upwork over the years š° mainly offering graphic design services.
(See her Upwork profile here. And we also interviewed her a while back.)
Morgan recently tweetedā¦
Iāve always said that the key to finding success on the platform, is putting yourself in your clientsā shoesā¦ This is why, in addition to freelancing on the platform, I also occasionally use the Upwork platform to hire
Iāve done this several times myself, and I highly recommend that you try it if youāre actively looking for jobs on Upwork.Ā
Youād post a small job, something you would like to get hired for yourself. For example, if youāre a graphic designer, hire someone to design a simple logo or maybe a banner ad.
Once the applications start rolling in, youāll quickly learn what your competitors on Upwork are doing to stand out (or not). Then you can emulate the approach of the best applicants in your own pitches š
Back when I coached aspiring freelancers, I used to recommend they do this. Everyone who tried it said it was a game-changer.
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From Homeless in a Foreign Country to $300K Exit
Stefano Treviso built and sold The Trading Bible, a website with the taglineā¦
Forex, Crypto, Stocks, and Futures: Trading Training and Broker Reviews
Per a recent interview, the site was doing $9.5K/month when he sold it, and his listing price was $308,636 š°
Stefano has quite the rags to riches storyā¦
I was born in Venezuela in the ā90s and grew up in a wealthy family that became poor due to a lot of circumstancesā¦
In 2017, after another failure in business due to the countryās complex financial challenges, I had no choice but to leave Venezuela under very precarious conditions, only with 400 euros and a bag.
I went to Italy, to the house of a cousin who offered to host me for three months, yet after barely eight days, they kicked me out, and thatās how my life in the āfirst worldā started.
Sleeping on the beach, broke, and using a restaurantās former toilet as a storage room.
šŖšø That led him to Spainā¦
where I played poker for a living until I found my first job as a sales agent for an online broker.
Thatās how I entered the financial space for the first timeā¦
I was a teenager, I researched and read non-stop about forex, stocks, and trading overall, just out of a passion to learn about it.
After working a year in sales, Stefano switched to customer supportā¦
So I could get a relocation package benefit and move to the island of Cyprus, where I thought I could find better opportunities.
One evening as I worked answering customersā live chat questions, I thought to myself, āSomeone should make a course or some resources that are truly beginner-oriented so people stop asking all of these silly questions.ā
š§ He researched and found thatā¦
There were no high-quality beginner resources that could actually help people learn about finance and tradingā¦
I bought the domain in February 2019 and parked it until September, when I launched my first basic HTML pages.
When creating content for the siteā¦
I never used a keyword research tool to do any of this; I used knowledge. Nowadays I would do it differently for sure, but that was my experience at that time.
I started writing articles about whatever I thought wasnāt covered in finance. Answers to questions about forex trading, broker reviews, etc.
š¤ Monetizationā¦
We didnāt make money from people; we made money from companies. It was a B2B business. Brokers would pay us to advertise on our site.
Instead of focusing on a high volume of traffic, we focused on ranking for specific high-value, high-intent keywords.
Andā¦
All of our traffic was from search engines. SEO was the core of the business.
The strategy was simple: write content in the finance space and make sure that itās high-intent articles for long tail keywords and also geo-targeted, to ensure the highest chance of ranking.
Ultimately, Sefano's success boiled down to him realizing there was a gap in a niche he was interested in.
He set about creating helpful content that he couldn't find elsewhere.
Could you do this in a niche you're familiar with? š¤
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$10K/Month Converting Text
Jason Gillyon is the founder of Convert Case, āa website that provides a simple and user-friendly tool for converting text between different letter case formats.ā
š¬ In a recent interview, he revealsā¦
The site earns well over 5 figures every month and my latest hosting bill is still only around $20 [per month].
š It all started back in 2006, whenā¦
A freelancer sent me an email in ALL CAPS and I needed it in the normal case, so I built a prototype in around an hour rather than retyping it all.
Jason has added more tools to the site over the years, so itās no longer just a case formatting site.
For example š
Jason writesā¦
I try to add a new tool around once a month and continue to invest in SEO and content optimisation. The site continues to grow.
š¤ As for monetizationā¦
The site started off ad free, but once traffic started picking up, Adsense was added. Iāve since migrated to a header bidding solution and try to recover adblocked traffic too as much as possible.
I love how this business started with Jason building a small tool for his own use.
Can you think of any issues you faced recently, even small ones? š¤
Could you build a simple tool to solve that issue and put it online?
šĀ display ads | permalink
š $4000/Month Writing About Football
From the archive, published June 2022ā¦
Last week I told you about the Arsenal fan blog and podcast that pulls in $38,000 per monthĀ š¤
The guy who started that slogged away for 10+ years before making much money from it, and he had the benefit of Arsenal having lots of fans all around the world.
But check out this Substack newsletter about the Kansas City Chiefs. That team surely has a much smaller following worldwide and Seth Keysor only launched it 2 years ago, but his newsletter is already earning him $4000/month.
What a time to be alive, when you can earn a living as a one-person operation writing about your favorite sports team š
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Thanks to Fardeen Khan for helping me write and research today's newsletter.
Hasta la prĆ³xima, rock on with your legendary self šŖ
Niall Doherty ā Canillo, Andorra
eBiz Facts (follow on twitter)
P.S. Today's email is brought to you by Filthy Rich Writer's highly-rated Comprehensive Copywriting Academy.Ā
Read our review or check out their free training for more info š
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