$40,000 per month from her little membership 😎

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Today...

  • $40,000 Per Month From Her Little Membership

  • Making 6 Figures, Working From Anywhere

  • $5 Million Per Year Selling Decks of Cards

  • Upwork Hack: Hire Someone Yourself

  • From Homeless in a Foreign Country to $300K Exit

  • $10K/Month Converting Text

  • $4000/Month Writing About Football

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$40,000 Per Month From Her Little Membership

Check out this "little $9 email template membership" by Liz Wilcox.

It costs only $9/month and members get 👇

  • Weekly Newsletter Templates

  • Monthly Live Q+As

  • Email Foundation Trainings

  • Guest Expert Sessions

  • Strategy Call Discounts

Best I can tell, Liz has only been running this membership for a couple of years – the first archive of her sales page is from Nov 2022 – and yet it apparently pulled in $500,000 in revenue last year alone 🤯

How it all started, via a recent interview

She had just signed a huge copywriting contract worth $20,000… her biggest one yet. But instead of excitement, all she felt was dread about the massive project she now had to take on.

And as a single mom, she knew the importance of creating a business that would support her lifestyle and allow her to be present for her family.

Then….

An idea hit her: by selling her “sawdust”—those newsletter templates she made—she could solve a recurring problem for her audience in a recurring way. All while minimizing her time investment…

She got the idea from helping clients one-on-one and seeing the problems they usually have with email marketing.

📧 Liz already had an email list of 800 people…

You know, relatively small, not a lot, but not a little.

So she leveraged that…

She sent [her subscribers] an email with the subject line, “Can I have $9?” and shared her goal of reaching 100 members in 30 days.

“I’m gonna send you a newsletter template every single week. It’s $9. If you’ve been on my email list for a while, you know my stuff is awesome. So why not join?”

This strategy of public accountability created a sense of urgency and excitement around the launch, and within 28 days, Liz hit her first 100 members!

📈 To get even more people on board…

She decided to create an affiliate program to incentivize sharing. Offering 50% recurring commissions on every $9 membership was lucrative enough to drive strong promotion.

After only 3 months, she grew to 700 members with the help of these affiliate partnerships.

Black Friday sales also helped add more members.

And now…

Liz’s membership sits at around 4,500 active members.

At $9 per person that = $40,500 per month or $486,000 per year 🤑

Liz mentions she offers an "annual pass" as well.

Considering the discounts and affiliate payouts, I suspect she might be earning more like $25,000 per month in actual profit.

Which is still incredible 💪

We previously featured Justin Welsh in this newsletter…

He was selling his social media content templates for $9/month.

So clearly this low-priced membership model can work, and you don't even need a huge audience to get started.

Could you try something like this in your business? 🤔

What "sawdust" could you regularly offer your audience that they'd be happy to pay $9/month for?

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Making 6 Figures, Working From Anywhere

Today's email is brought to you by Comprehensive Copywriting Academy.

That's a highly-rated copywriting course by Filthy Rich Writer 🤩

One student told us

I can honestly say that without the CCA my copywriting business wouldn’t exist. Nicki walks you through everything you need to know, from the nuts and bolts of setting up a business from zero to how to write great copy. 

Thanks to her guidance, I’m making six figures and can work from anywhere.

$5 Million Per Year Selling Decks of Cards

Check out Pip Decks 🃏

They create physical card decks that help people learn a particular topic.

Like this Brand Tactics Card Deck which sells for $182.99.

According to a recent profile, the business is doing $5 million in annual revenue 🤯

From that profile…

Digital courses and newsletters are all the rage right now. There’s a million to buy and thousands on how to create them and Pip Decks is essentially a course.

But it’s a physical product so it’s instantly differentiated.

😍 Part of the appeal…

– It’s quicker (to create and read) than a book. It’s easier to reread than a book.

– It can be a write off. The product is bought by a lot of businesses on behalf of their employees. That lets you price the product higher.

Also offered in that profile: potential business ideas related to Pip Decks 👇

– Coles notes for books, but in card formats. Could include multiple books in each theme pack.

– Take other peoples digital courses and create decks for them to sell.

– Decks for life stages.
–– 100 thoughts for your first 100 days in college.
–– 100 thoughts for your first 100 days working after college.
–– First 100 days as a parent.

– Workout decks. Could even have spaces to track progress.

You could use ChatGPT to help you make such cards, as shown in this YouTube video…

Another video that might be helpful here, covering print on demand…

🗂 Upwork Hack: Hire Someone Yourself

From the archive, published February 2023…

Morgan Overholt has earned more than $600,000 on Upwork over the years 💰 mainly offering graphic design services.

(See her Upwork profile here. And we also interviewed her a while back.)

Morgan recently tweeted

I’ve always said that the key to finding success on the platform, is putting yourself in your clients’ shoes… This is why, in addition to freelancing on the platform, I also occasionally use the Upwork platform to hire

I’ve done this several times myself, and I highly recommend that you try it if you’re actively looking for jobs on Upwork. 

You’d post a small job, something you would like to get hired for yourself. For example, if you’re a graphic designer, hire someone to design a simple logo or maybe a banner ad.

Once the applications start rolling in, you’ll quickly learn what your competitors on Upwork are doing to stand out (or not). Then you can emulate the approach of the best applicants in your own pitches 😎

Back when I coached aspiring freelancers, I used to recommend they do this. Everyone who tried it said it was a game-changer.

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