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I was diagnosed with Crohn’s Disease shortly after my mum passed away when I was 20 years old…

Some of the first things that I started to work on with my life coach were how to prioritize my to-do list, and how to schedule my workload.

We created study schedules for my third year of university; the workload for pharmacy was intense and I was studying most weeks during term-time in addition to my classes.

She taught me how to prioritize my tasks, thinking ahead about how much time I realistically had and making sure I had a balance of work and play.

The lightbulb moment came when I was on a Zoom call with some of my peers that I had trained with when I suddenly realized that I should be leveraging my strengths, skills, and knowledge from my corporate career as well as my lived experience and I very quickly niched into time management at this point. It felt very natural to make this pivot.

From discussions with multiple people from all walks of life… managing time seems to be a common struggle. When I meet new people and mention that I am in the niche of time management… the most common response is “I’m so rubbish with my time, I could benefit from your help”.

I have successfully launched this program four times over the last two years, where I’ve delivered the material to cohorts of no more than 15 people.

The business is profitable, and I achieve this through multiple income streams including coaching, consulting, workshops, and events.

To date, I have served 121 customers, and my lifetime revenue is $150k. Each month the number of customers I work with varies, but I can work with 5 coaching and/or consulting clients alongside those that join my program during a launch (no more than 20 in a cohort). 

My average monthly revenue is currently $4,500.

I decided to play the long game with my marketing, placing a strong focus from the beginning on blogging and email marketing. The majority of my customers have been on my mailing list, where I provide value each week with my [news]letter.

the more organised I am in my home life, the easier it is in my work life.

An encyclopedia on making money by using the internet creatively… The wealth of information and kindness in that group is next to none. I had my account for about 5 months and ended the year at $64k.

The leading authority on positioning, reinventing, and selling firms in the creative and digital space

There’s two of us. It’s a $1.7 million business, hardly any overhead at all.

I feel like I could rebuild anything I wanted if I had that. I guess that’s because I have this relationship with these, at the moment, it’s 13,000 people that get a weekly email from me.

Whatever I wanted to do, I could do it as long as I could tell those people what I’m doing…

it’s also the one thing that I’ve been doing for almost 30 years, even before there were email service providers, is doing that weekly email.

Let’s say I go to a website, and something intrigues me, and I kind of want to read this .pdf they’re promising me.

But I know that nine times out of 10, I’m gonna be disappointed, and that I’m going to be dropped into some stream, or they’ll try to convert me to something else.

It just annoys me! So I just don’t do that to people.

I’ve been doing it for many years. I love helping people. I’m going to keep giving away what I hope is useful content.

And if you need to talk with me next week, or 10 years from now, that’s totally fine. I want to wait until you really need me.

If you look at the growth of my email list, it seems somewhat like a failure, as it’s been around for two and a half, three decades, and it’s only 13,000. But it’s more about the quality of the list than it is the quantity.

The older I get, the more I realize that success at most things isn’t about finding the one trick or secret nobody knows about. It’s consistently doing the boring, mundane things everyone knows about but is too unfocused/undisciplined to do. Get good at boring.

The follow-through, the execution, is a thousand times more important than a “great idea.” In fact, if the execution is perfect, it sometimes barely matters what the idea is. 

If you want to get rich, don’t sit around waiting for inspiration to strike. Just get busy getting rich.