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His first course earned $105,637 in 4 days 🚀
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
His First Course Earned $105,637 in 4 Days
She's Earned $5000 So Far as a Virtual Assistant
Solved His Own Problem & Made $3100 in 2.5 Months
Think About Your Hero
Built Her Talent Agency To $11M/Year in Only 3 Years
Boring Software in Competitive Niche: $500/Month After 2 Months
$6000/Month VA Business With Little Online Presence
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His First Course Earned $105,637 in 4 Days
Matt McGarry has been publishing Newsletter Operator since January 2023.
It's a newsletter about growing and monetizing a newsletter 📈
Off the back of that, Matt recently launched a cohort course called Growth System, which did quite well…
You don’t need a large audience to make money…
I had 13,230 email subscribers at the time [of launch].
The course generated $105,637 in revenue and we sold out of seats for the cohort in 4 days.
📝 Some backstory…
I’ve been running GrowLetter, an agency that helps media companies and creators grow their newsletters for 2 years.
I talk to people who want help but can't afford our services all the time.
The goal of Growth System is to be the “do it yourself” or “done with you” service option for people who can’t work with our agency yet.
In the course, I teach all the tactics we use to get clients more engaged newsletter subscribers and convert them into customers.
Plus, I share templates, examples, and case studies to make it easy to implement these growth tactics.
🤑 Pricing…
Cohort courses usually cost $800 to $1500 with some higher-end examples ranging from $2000 to $5000.
I decided to price my first cohort on the lower end of that and charge $999.
I limited the first cohort to 100 total students.
His reasoning for that limit 👇
1) To give me enough time to share 1on1 feedback with each student (I also paid 3 coaches to help with student feedback + coaching)
2) To keep the first cohort small. It’s better to limit the first cohort to a small group. Improve it. Then share it with a larger audience later.
3) To make it easier to sell. Real scarcity and urgency make this much easier.
I especially like that last point 👍
Another key thing for Matt was running free webinars, which he promoted via his newsletter and tweets like this (~16k followers on Twitter).
💬 He writes…
I did 5 live webinars in December 2023 and January 2024…
At the end of the webinar, I added slides about the benefits of the course, the limited number of students, the start date, etc…
On the 1st webinar, my pitch was bad.
I only had about 10 slides for the course pitch.
Then with each webinar, I got better. By the 5th webinar, I had refined my pitch and had 62 slides about the course and 177 total slides.
This was Matt's first course ever, and he hit it out of the park.
Worth considering something like this if you run an agency or some kind of service business: create your own paid training to share your processes and tactics with others 😎
But, like Matt, the first step would be to build up an audience, doesn't have to be huge.
Because it's hard to sell a course if nobody knows you or your expertise.
She's Earned $5000 So Far as a Virtual Assistant
Today's email is brought to you by Launch in 30 Days 🥳
That's a highly-rated virtual assistant training and coaching program that recently opened its door for a limited time.
📝 One student told us…
I was able to sign up a client on a 20-hour package which is all the capacity I have at the moment. This brings in an additional income of $1,400.
Another…
I launched my business in the end and the course helped with generating leads. I’ve earned $5k so far.
Doors close this Friday.
👉 Check out this page for lots more info.
Solved His Own Problem & Made $3100 in 2.5 Months
Keep it Shot is a Mac app that "utilizes AI to automatically provide descriptive names for your images and videos" 🤖
Founder Vignesh Warar writes…
[Keep It Shot] went viral and reached $3,000 in revenue with over $220 in MRR
💡 How he came up with the idea…
I was building a video-based search engine for lecture videos… In the process of building it, I converted videos into images, renamed them using AI, extracted text, generated descriptions, and built a semantic index…
And I thought, wow, if I'm being honest with myself, this screenshot renaming thing provided more value than the video search engine.
So he quickly pivoted and built out the first version of Keep it Shot in only 10 days…
Once I finished the product, I quickly posted it on Reddit… my scheduled Product Hunt launch went live automatically the very next day…
the demo video was tweeted from [Product Hunt's] Twitter account, which received 900+ likes, then was picked up by some big Telegram channels with millions of followers.
You could say Vignesh got lucky there, but really he put himself in a position to get lucky 😎
In particular, that slick 7-second demo video he created to showcase the app made it very easy for Product Hunt to tweet about it.
🤑 About 2.5 months after launch, Vignesh reported…
Users: 3000+
Revenue: $3,100+
MRR: $220
Last words from Vignesh…
Over the years, I have built numerous products, but if I have to choose the ones that truly made money, they would be the products designed to solve my own problems—something that did not exist in the market.
🗂 Think About Your Hero
From the archive, published July 2021…
From the book Mindset by Carol Dweck…
Think about your hero. Do you think of this person as someone with extraordinary abilities who achieved with little effort?
Now go find out the truth.
Find out the tremendous effort that went into their accomplishment—and admire them more.
Related: how to work hard