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The $8000/month blog that replaced her teaching job šŸ„³

Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.

Today...

  • The $8K/Month Blog That Replaced Her Teaching Job

  • 20% Discount On My Favorite Newsletter Software

  • $225/Hour College Admissions Essay Consultant

  • $10K/Month Muslim Dating App in Somalia

  • 4 Dystopian Examples of Remote Work

  • Latest Momentos

  • $2000/Month With 6500 Subscribers

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The $8K/Month Blog That Replaced Her Teaching Job

Lori Sullivan is the founder of Guitar and Lace, a blog she started to document her wedding journey and work as a music teacher šŸŽ¶

In a recent interview, she revealsā€¦

As a full-time creator, I have months where Iā€™ve made up to $30,000 and months where I barely make $3,000.

šŸš€ Lori started blogging in 2017ā€¦

At the time, I was about 6 years into my teaching career and feeling all sorts of burnout. As much as I loved teaching my students, I felt all of my creativity and passion for music (and life, to be honest) be completely drained out by the stress that a career in education inevitably bringsā€¦

After doing a bit of research on my own, I realized that blogging was something that I could potentially be successful with! So during my last few weeks of summer 2017, I gave it a go.

Initially she blogged about "DIY wedding projects on a music teacherā€™s budget," but later pivoted to "fashion, home decor, and design."

Now, almost 7 years later šŸ‘‡

I thank myself for never giving up!

In 2021, barely 4 years after starting my blogging business, I was able to quit education. My blogging income had already surpassed my salary as a teacher for the second year in a row, and I felt confident enough to take it full-time.

She monetises the site with display ads, affiliate links, digital products and partnerships.

I was surprised to see that Lori also sells premium app icon sets via Etsy, and says that's often her best income stream šŸ¤‘

On averageā€¦

All things included (blog, LTK, amazon, ads, Etsy), I earn anywhere from $6,000-$10,000 a month.

šŸ“ˆ Lori's main source of traffic is not Google (38%) but Pinterest (45%)...

Utilizing Pinterest has always been my top marketing strategy for my blog/businessā€¦

One solid Pinterest pin that links to our blog can be seen and be successful for months and even years whereas sharing anything on Instagram has somewhat of an expiration date until your content gets buried.

Her advice for anyone trying to make a living onlineā€¦

The most important and vital thing for any entrepreneur trying to build their online business is to simply not give up.

In the beginning, you will feel like growth and success are close to impossible. You will see other bloggers and creators taking off with success and question whether or not this career is even attainable for you.

Focus on your goals and accept even the smallest amount of growth as progress.

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20% Discount On My Favorite Newsletter Software

Today's email is brought to you by BeehiivĀ šŸ

That's the software I use to publish and grow this newsletter. I switched to it last year and it's been great so far.

Thinking to start a newsletter yourself? šŸ¤”

A few stories for inspirationā€¦

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(Oh, and it's free forever if you have less than 2500 subscribers)

$225/Hour College Admissions Essay Consultant

Carter Osborne is a "college admissions essay consultant" who charges $225/hour and earns $100k+ per year šŸ’°

Per a recent interview, the business had humble beginningsā€¦

In Carterā€™s first year, he landed 3 clients and earned a few thousand dollars.

The next year, he tripled his client load to 14 students and broke 5 figures in sales. And from then on, Carter has reached the $100K+ mark working with around 25 to 30 students.

That was more than his income from his full-time corporate PR jobā€”the tipping point that led Carter to quit and go all-in on his college essay consulting business.

šŸ“… Looks like he started in 2017 (when his domain was registered).

Carter started out tutoring different subjects as a side gig in grad school, from SAT/ACT prep to history and even pre-calculus.

But he enjoyed the actual writing and language arts side of things the most, especially helping students craft their college admissions essaysā€¦.

So he niched down to essay writing consulting, and found there was little competition in his area (Seattle) šŸ—ŗļø

Pricingā€¦

When he launched his essay coaching services, he undercharged at $75 per hourā€¦

But Carter soon realized prospective clients might be skeptical of such a low price point for a specialized service. He raised his rates to a more appropriate $225 per hour eventually.

Carter has no social media presence šŸ¤Æ and this combined with his high hourly rate may actually contribute to his successā€¦

This industry is so odd in that people view it almost like a luxury good. Itā€™s this sort of premier consultant, a premier tutor sort of thing. This is a special person. This is someone whoā€™s almost hard to find because theyā€™re so good and they donā€™t need to advertise themselves.

His revenue is seasonal, with most of it coming within a few monthsā€¦

His year follows a patternā€”periods of intense work followed by months of much-needed downtime.

But come late summer and early fall, itā€™s the complete opposite story. Carter has to put his head down and grind.

šŸ¤ Carter also teamed up with people who couldā€™ve been his competitorsā€¦

He reached out to established, successful college admissions consultants and counselors in his local area. His pitch was simple: ā€œCould I help you out? If you have some overflow clients who you canā€™t get to, maybe pass them my way.ā€

And it was a win-win partnership. If you think about it, these consultants were already fully booked anyway, and writing essays often wasnā€™t how they wanted to spend their time.

From there, the word-of-mouth referral engine started spinning.

šŸ“ˆ His plans to expand the businessā€¦

Iā€™m now working with students on professional coaching and consulting, folks who want to become tutors or even college essay specialists. Iā€™m working with them to kind of talk about how to do it.

How about becoming a tutor yourself?

Is there a subject you know well enough to try it out? šŸ¤”

As Carter's story demonstrates, over time you can earn a substantial income this way.

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šŸ—‚ $10K/Month Muslim Dating App in Somalia

From the archive, published July 2023ā€¦

šŸŒ AfricaNews.com reportsā€¦

In Somalia, a new dating app is enjoying great success. But in this conservative Muslim society in the Horn of Africa, Guurdoon isnā€™t a new Tinder for multiplying conquests: itā€™s aimed at finding a soulmate to start a family.

Launched in October 2022, the application already has tens of thousands of subscribers, according to its founders.

Check out the app on Google Play.

The article continuesā€¦

Rahma Hussein has no regrets about paying the 23,000 Somali shillings (less than one euro on the black currency market) to access the application.

šŸ‡øšŸ‡“ Some info on Somalia (source)ā€¦

Due to its political and financial situation, Somalia is considered one of the least developed countries in the world.

With an average annual income of 430 USD it is one of the low-income countries.

So what weā€™re dealing with here is a dating app for a conservative Muslim society in one of the poorest countries in the world with a population of only 17 million people.

And it sounds like itā€™s earning $10,000+ per month within a year of launch šŸ¤Æ

(ā€œtens of thousands of subscribersā€ paying ā‚¬1 each, and Iā€™m assuming thatā€™s a monthly fee)

This kind of story reaffirms my belief that you can build a successful online business pretty much anywhere nowadays.

The key here was identifying and addressing a significant problem in Somali societyā€¦

The app was created by the Guryosamo association, founded in 2012 to encourage marriage and help young people wishing to marry but lacking the financial capacity to do so, in this poor country ravaged by civil warā€¦

ā€œEverything society needed has collapsed, including the family, which is its backbone,ā€ explains its director Ahmed Abshir Geedi.

ā€œWe have big problems today with marriages. Our young people are rushing to get married and then immediately getting divorcedā€, he adds.

Meetings with religious leaders, elders, and intellectuals on the subject gave rise to Guurdoonā€™s idea.

ā€œWe understood the need to promote a platform where people of all ages can meet and find each other as partners since our young people are mainly on social networks these days,ā€ he explains.

Is there a problem in your society that you could help solve? šŸ¤”

Could be via an app, a website, a freelance service, whatever.

If nothing springs to mind, start asking the people you interact with locally, see what keeps coming up in conversation.

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4 Dystopian Examples of Remote Work

Weird examples of remote work people have been tweeting about recentlyā€¦

Brett Goldstein writes that this feels dystopianā€¦

We're monetizing human interaction by having customers tip workers making the equivalent of $3/hr across the world just for taking an order. It displaces local jobs and feels like outdated labor arbitrage run amok in the digital age.

Taking it furtherā€¦

Today, this is a Filipino woman behind a screen, controlling a POS system ā€” but itā€™s not crazy to believe that probably in the next six to twelve months, this could be an AI avatar doing all the same things.

šŸ˜±

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Latest Momentos

My latest batch of personal ramblings is here if you fancy a look šŸ‘€

From April 28thā€¦

Started before eight, ended up being an 18km loop. No snow to start but ended up knee deep in it atop the mountain, struggling to find the trail markings. Saw squirrels and deer and tons of tracks. Lunch by an idyllic frozen lake. Didn't see another human for almost six hours.

šŸ—‚ $2000/Month With 6500 Subscribers

From the archive, published August 2022ā€¦

The newsletter is called WorkspacesĀ šŸ‘©ā€šŸ’»

Creator Ryan Gilbert writesā€¦

Roughly two years ago when the pandemic had people shifting to a WFH environment, I started a twice-weekly newsletter called Workspaces that gives readers a behind the scenes tour of their favorite entrepreneurs, designers, developers, etc. new desk setups.

Itā€™s great for home office inspiration šŸ’”

And also for inspiration on how to grow a money-making newsletterā€¦

I published the first 117 editions of the newsletter without a sponsorā€¦ With the new year, I shifted this focus slightly and began offering one sponsor slot per newsletter edition. Since then, the newsletter has been sold out weekly and the price has risen from the initial $150 to $250, earning $2,000 per month from sponsorships.

Ryan goes on to emphasize the time and effort he put in before earning a penny from his newsletter: 117 editions = 58 weeks of publishing šŸ’Ŗ

I reckon his success could be replicated in many different niches, but best choose something youā€™d be happy to work on for several months without financial reward.

How Ryan got his first 100 subscribersā€¦

I made it a point to lean on my guestsā€™ Twitter audiences. Early on, I was looking for people with 1,000+ followers so that when they re-shared the content I had the opportunity to convert some of them into frequent readers.

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Thanks to Fardeen Khan for helping me write and research today's newsletter.

Hasta la prĆ³xima, rock on with your legendary self šŸ’Ŗ

Niall DohertyNiall Doherty ā€“ Barcelona, Spain
eBiz Facts   (follow on twitter)

P.S. Thinking to start a newsletter? I'd highly recommend checking out Beehiiv šŸ‘ˆ

It's the same software I use to publish and grow this newsletter, and it's free up to 2500 subscribers šŸ˜Ž

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