$100,000+ per year from her free printables blog 🖨️

Free printables perfect for celebrating holidays, entertaining kids at home or in the classroom and so much more!

In quarters 1, 2, and 3 I make around $5,000-$9,000 a month from ads. Q4, however, is a money-making season and I’m thrilled to say that last Q4 I made an average of $16,000 each month.

[The freelance business] was very successful and I was making 6 figures and working with pretty high-profile clients.

In 2018, my first son was born. I quickly realized that working from home while having a newborn was very, very difficult.

Pjs and Paint is by far my most profitable and enjoyable business endeavor. However, it took me quite a long time to settle on the idea. 

In addition to my blogs, I had multiple Etsy shops, where I sold everything from handmade jewelry to custom social media icons, and also web design clients.

Just under a year after I started Pjs and Paint, I was accepted into Mediavine. It was such an amazing accomplishment and motivated me to put even more time and effort into making my blog a business.

I continued my freelance design business for about 2 years and kept working on Pjs and Paint part time.

Finally, in 2021, after my second son was born, I felt confident enough with my Mediavine income that I quit freelancing and poured all my attention into my blog.

On days that I send out email newsletter, my traffic and income easily triple. I currently have about 106,000 active email subscribers…

I think something unique that I do that helps grow my business is to include a free printable in every post. It gives people an incentive to read my posts and also sign up for my email list in order to get the free download.

Something I wish I had known when I first started out was that building a blog is a lot more work than you might think. The internet, social media, rules, and regulations are always changing and it’s something you have to learn to be flexible with and be able to pivot as things change.

People who already frequently share content in the places you want to promote content.

Examples are like:

– People who share stuff in private Facebook groups
– People who post a lot in subreddits (long-form posts are ideal)
– People who lead discussions in Slack or Discord groups
– Long-time niche forum members

These people don’t even have to be all that well-known.

The important part is that they already enjoy producing content for or sharing content with an active community.

The reason these folks are such great content partners is because they get their dopamine hits from sharing stuff.

It usually doesn’t take much convincing.

It usually has to be manual. You’re going to look at the posts/comments in a community for the past 30-ish days and try to identify people who are most active. Then, DM and strike up a friendly convo…

These folks are usually driven by appreciation, so complimenting their content and insights is a good foot in the door. Then, just try to be friends. Try to be friends before you approach them asking for a share.

He’s making more with his podcast than in his day job, despite having relatively smaller numbers.

I knew what I’m jumping into, you know, I understood that the niche I am in is small… And I thought we need something else in the communication between the scientists and the benefactor of the science. And the podcast appeared to be a brilliant route to find them.

So I didn’t really care how many people by the number will listen because I knew that there’s a good chance whoever listens, I can really make a big change for the everyday work of that single person in every single episode.

I didn’t want the hassle of selling episode by episode. So when I reached out to a sponsor, I reached out for a long term partnership… very, very openly…

Podcasting is a hard job and it takes time and it takes resources. So for something like 80 episodes, I was doing all that on my own without any financial support. And then eventually I found somebody that shares the view of the world that I have, an engineering company from the UK.

It’s not about the interview. It’s about an honest conversation… listening, asking meaningful questions, following up, really digging into it with a real curiosity… I set them up. For communicating not only with knowledge but also emotion.