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- She earns $22,000/month hosting online video game parties 👾
She earns $22,000/month hosting online video game parties 👾
Welcome to a fresh edition of eBiz Insider, my free newsletter packed with tips, insights and opportunities to build your online business.
Today...
$22,000/Month Hosting Online Video Game Parties
Free Workshop: 3 Secrets To Exponentially Grow Your Blog
The Community Funnel: A High-Level Overview of How to Monetize
$500K Content Marketing Biz
2-Year-Old Business Just Earned $2 Million in 30 Days
Latest Momentos
She Earned $1 Million Selling Squarespace Templates
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$22,000/Month Hosting Online Video Game Parties
Check out this unique online business: Miss Devyn's Video Game Universe 👾
It's run by Devyn Ricks and described as…
A safe, online space for kids to play and chat about video games with other kids.
According to a recent interview, it's a 6-figure business 🤑
Origins…
Devyn spent the better part of a decade teaching English online to students in China through VIPKid-like platforms.
When that opportunity dried up due to regulations, Devyn switched to Outschool, a platform that offers a variety of online classes for kids across a wide range of subjects.
Devyn started out teaching English and creative writing on Outschool 📝
Then…
As a gamer… she found herself incorporating video game elements into her lessons, using games like Zelda and Pokemon to teach descriptive writing and punctuation.
😍 When kids responded well to this…
[Devyn] started offering social clubs where kids could game together in a safe, supervised environment.
Surprisingly, parents love this. They love that their kids will be accepted, have fun, and also build relationships with other kids.
Given she already had a student base who knew her, she offered them trial classes before starting paid classes…
She set her prices low initially to build a reputation on the platform.
👍 Devyn liked running everything through Outschool because…
She doesn’t see the need to focus on building her own independent business from scratch.
No need to haggle for clients or send out automated emails on her own.
Instead, she focused on maximizing her recurring revenue within the Outschool ecosystem.
Now Devyn regularly caters to 300 "recurring students" every week, charging $18 per student per class.
That adds up to $5400 per week, or about $22,000 per month 💰
However, Outschool does take a 30% cut of that revenue.
Looks like Devyn has been building up her social media lately – TikTok, YouTube – which is probably a good move, not to be too dependent on Outschool.
Also…
Devyn is slowly moving away from live teaching and is now working on managing her team of instructors while maintaining her brand.
If you're a teacher or would like to teach, give Outschool a look 👀
No formal teaching credentials required to teach on there, though you do have to be a resident of the US, Canada, Australia, New Zealand, South Korea or the UK.
Free Workshop: 3 Secrets To Exponentially Grow Your Blog
Today's email is brought to you by The 3 Secrets To Exponentially Grow Your Travel Blog In 2024.
That's a free live training happening next week.
Your host is Laura Peters, co-creator of Scale Your Travel Blog, one of the top-rated courses I've ever reviewed 🤩
If you're into blogging at all, the training is worth tuning into.
You'll learn…
How to drive thousands of readers to your blog each DAY on autopilot… without social media!
How to convert your blog traffic into consistent and predictable passive income.
How to take your travel blog to $100,000+ per year
(There will also be a replay sent out to anyone who registers, so don't worry if you can't make the live training.)
The Community Funnel: A High-Level Overview of How to Monetize
💬 Neville Medhora recently tweeted an image of a Community Funnel, a term coined by Richard Patey…
A high-level overview of how to monetize:
Posting on Social --> Newsletter --> Community --> Larger Projects
We’ve featured Richard Patey previously when…
Richard is quick to adapt to changes in the industry. He has built and sold content sites and newsletters, and now he's focused on communities 🎯
As well as building his own community, Richard offers a service where he helps subject experts build a community.
Here's how he describes the Community Funnel approach…
We launch and run a newsletter on beehiiv, leveraging 'Boosts' to get a % of your ad spend back.
(Boosts are paid recommendations from Beehiiv that are shown to all of Richard’s new subscribers. If people sign up to his recommendations, Richard gets paid 🤑)
We then build you out a paid Skool community with the aim of making ad spend profitable - consider this the modern day tripwire.
Finally we use the community to generate leads who book discovery calls for high ticket services.
At the end of this you have a newsletter with engaged subscribers, an active community that sees you as the expert in the field, and you an automated system that drives clients.
Seems like a smart way to monetize your expertise, nothing too complicated there.
Could you give this a try yourself? 🤔
🗂 $500K Content Marketing Biz
From the archive, published July 2022…
Superpath.co describes itself as a Slack community for content marketers.
But it’s actually a fascinating business that runs on $500/month no-code tools and pulls in $500,000 in annual revenue 💰
In a recent interview, founder Jimmy Daly says he started Superpath in 2020 and they monetize in 4 ways…
Job board: companies pay to post jobs
Paid community membership
Selling ads in their newsletter and community
Marketplace: “we match companies with vetted content creators and take a cut of the payments”
Jimmy built his business to serve content marketers, but I suspect you could do similar for many other professions.
The key for Jimmy was to build an audience first…
Before going into this, I had an audience of 4k subscribers on my newsletter and between 5-6k Twitter followers. I had spent ten years in content marketing, and written hundreds of articles. I had a reputation in the content world, and that helped Superpath get going.