$45,000 selling 2 simple e-books on Etsy 📖

Honestly, the thing seemed a bit like it was generated from ChatGPT but in general had good advice, and it would take a lot of time to get ChatGPT to answer like that, but it was kind of stuff I already knew, but I’m fairly happy with it.

I took December 2018 to watch the videos and started actively prospecting for clients in January 2019…

I have been earning a full-time income since May 2019 and have been building my business ever since. I live and run my agency full-time in my RV, traveling across the U.S. That would not be possible without Local Marketing Vault, Jason & James, and the incredible community they built.

The most important thing to remember in this new age of social media is that follower counts don’t matter at all

I would unironically sponsor a fresh account made this week vs a YouTuber with a million subs if they had similar views and I don’t even think it’s a controversial opinion…

The reason being that new accounts are highly volatile and if you put out a great engaging piece of content then it could easily go viral regardless of how many followers you have.

You just need to follow this basic format:

1. Find a face for your account
2. Craft a viral video 'series'
3. Multiply your accounts

find someone who already has an audience of people that you know will convert, then ask them to create a completely new account to post videos about your product…

For example we found a creator named Mengmengduck [Instagram, TikTok] whose entire account at the time was teaching students how to write to employers and we paid him $4000 for 20 videos/mo

In our first month we got 7 million impressions, just as expected the videos on the brand new account were being pushed to the followers on his main account

You want a video that you can basically tweak slightly and repost multiple times a week that is still fun for the audience

Once you find a viral series, you can start creating new accounts but this time you don’t need to work with big creators, you can just find charismatic UGC creators because you’ve found content that is engaging and poised to go viral.

Currently, we have about 5 different Jenni AI accounts all posting similar content… 

In some cases, the account with 48 followers gets MORE views than our main account with 55k followers...even when posting identical videos

1. Have one account on each platform (TikTok, Instagram, YT shorts) and experiment with a ton of hooks and video ideas

2. Eventually you’ll get a video that goes viral after enough experimentation

3. Experiment and somehow turn that video into a “series”

4. Start tweaking and posting this “series” on multiple accounts

5. Translate and create the same video with creators that speak Chinese, Spanish, etc

6. Take the really mega-viral videos and sponsor other pages to repost them

7. Use the mega-viral content for paid ads

8. Eventually enough copycats will copy your video series and it’ll get played out and you restart at step 1

Our video series "POV: You have an essay due" has probably generated 300 million+ views overall

It was essentially the same video over and over, multiple times a week, yet they consistently went viral

That one video series made us over half a million dollars, and it was one of several video series’ that we were able to cook up

HR Partner is a human resources SaaS platform that allows small to medium sized companies (approx. 100 to 500 employees) to manage their team with processing leave requests, onboarding, offboarding, training, expense claims, recruitment, timesheets and much more.  We currently have over 2000 customers in 70+ countries and are doing seven figures in annual recurring revenue.

I know NOTHING about HR, and I am not HR trained. What I do have is over 25+ years of experience in working with small to medium sized businesses, and listening to their problems and challenges during that time.

We currently have over 2000 customers in 70+ countries and are doing seven figures in annual recurring revenue.

I personally only do about 3 to 4 hours of hard work per day, then another couple of hours doing ‘fun work’ which includes chatting to my fantastic team and making sure they have everything they need to do their jobs. The weekends and holidays are mine and both my co-founder and I take lots of short vacations during the year.

Getting older means that you have to be VERY careful about how you spend your energy, so I only work on stuff that matters now. Everything else just gets ignored.