Our portfolio of writing businesses recently crossed $10,000,000 in lifetime sales.

• Ship 30 for 30 [course + community]
• Write With AI [paid newsletter]
• Premium Ghostwriting Academy [course + community]

This is lifetime revenue (combined over the past 3 1/2 years) across our portfolio of writing businesses

People drastically underestimate how much work all the above takes…

Over the past ~4 years:

• I have written and re-written our entire Ship 30 curriculum 10+ times…

• I wrote thousands of tweets and Twitter threads to drive traffic…

• I wrote the entire Premium Ghostwriting Academy curriculum (100,000+ words). Then, a year later, I re-wrote the entire thing because hundreds of students had gone through it and we knew how to make it better. Another 100,000+ words…

• And every Black Friday, in a sprint (usually 2-3 weeks), not only did I write an entire new product we could sell, and an upsell order bump product, but I also wrote all the marketing sequences and upsell sequences.

Any creator who says, “I make $9 million dollars per month only working 30 minutes per day” is lying for clickbait—and it drives me nuts, because it trains the next generation of entrepreneurs to think this sort of stuff is “easy” when it’s not.

It takes serious work.

There’s no such thing as “passive income”…

Like most things in life, but especially when it comes to digital products, the moment you start to ramp down “effort,” revenue goes down with it…

if you want your business to keep generating cash, you need to keep deploying effort.

There’s nothing “passive” about it.

A software platform that helps health and wellness practitioners run their businesses smoothly. Its all-in-one system includes online booking and scheduling, charting, finance, and communication tools.

ClinicSense launched 12 years ago and is now a successfully bootstrapped and profitable company with a close-knit and fully remote team of 15…

Today we have just over 7,500 users across ~4,500 accounts. All paid.

The idea for ClinicSense stemmed from [co-founder] Mike's experience working for a marketing agency that specialized in marketing services for wellness business owners.

This agency encouraged business owners to spend a lot of money on a marketing service called “recall cards.” Recall cards are those old-school postcards sent in the mail to get you to book your next appointment.

This mail-out method was expensive, but Mike saw an opportunity to automate it using software that would save the business owners money and be more effective in helping them grow their businesses.

Initially, Mike approached his boss to see if he would be interested in sourcing or building a solution based on his idea —but he wasn’t.

That’s when Mike came to me to discuss launching a business (we are cousins!)

We attended several conferences to share our product with the different niches in the preventative health space. That's how we discovered that massage therapists had the strongest reaction to what we were building, so we started there…

After we validated that we had “product-market fit,” we ran ads on Facebook and Google to attract more customers.

Another key factor in our early days to gain momentum was, after gathering enough clout and customers in the space, we approached some of the large massage therapy associations to form partnerships.

I’d recommend that you start small. Build an MVP quickly and try to get customers fast.

Don’t try to perfect your product; you don’t need something perfect.

You need something that you can sell…

To stand out from the crowd, I recommend niching down and doing something for your niche that nobody else does.

That’s your best shot at being successful.